JAMBIS : Jurnal Administrasi Bisnis
Vol 1, No 3: Juni 2021

Analisis Trend Bisnis pada Jasa Laundry Cukling Di Jakarta Timur

Muhammad Yoga Pratama (Program Studi Administrasi Bisnis, Institut Ilmu Sosial dan Manajemen STIAMI, Jakarta)
Nur Fitri Rahmawati (Program Studi Administrasi Bisnis, Institut Ilmu Sosial dan Manajemen STIAMI, Jakarta)



Article Info

Publish Date
30 Jun 2021

Abstract

This research is entitled Analysis of Business Trend of Jasa Laundry Cukling in East Jakarta. The purpose of this research is to find out and analyze the business trend of Jasa Laundry Cukling (a laundry service provider), increase the buying interest / selling power of Jasa Laundry Cukling, and determine the obstacles faced by Jasa Laundry Cukling and the efforts they make to overcome these obstacles. The data in the study were obtained through observation and interviews with 5 informants, and were analyzed using descriptive qualitative methods. Based on the results of the analysis, it can be concluded that the business trend analysis used by Jasa Laundry Cukling is very significant because it will have a positive impact on consumer buying interest. The obstacles that were found were the lack of technology utilization, low public knowledge about shoe laundry, and less than optimal promotion and innovation. Efforts that Jasa Laundry Cukling can do to increase consumer buying interest are collaborating with similar companies such as the Go-Clean app, adding payment instruments, innovating better, and always evaluating and analyzing market needs.

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Journal Info

Abbrev

JUMABI

Publisher

Subject

Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

Description

JAMBIS: Jurnal Administrasi Bisnis adalah jurnal akademik yang didedikasikan untuk mempublikasikan hasil penelitian mahasiswa dalam bidang ilmu administrasi bisnis. Jurnal ini bertujuan untuk memberikan wadah bagi mahasiswa untuk menyebarluaskan temuan penelitian mereka kepada komunitas akademik, ...