JAMBIS : Jurnal Administrasi Bisnis
Vol 2, No 5: Oktober 2022

Pengaruh Persepsi Manfaat dan Persepsi Kemudahan Penggunaan Terhadap Minat Menggunakan E-Money Berbasis Server

Almira Deana Savitri Almira Deana Savitri (Institut Imu Sosial dan Manajemen STIAMI)
Abdul Muslim Abdul Muslim (Institut Imu Sosial dan Manajemen STIAMI)



Article Info

Publish Date
28 Oct 2022

Abstract

This study was conducted with the aim of knowing the effect of perceived benefits and perceived ease of use on interest in using the server-based e-money among OVO users in Bekasi City. The research method used is descriptive quantitative analysis method. Data were collected through questionnaires distributed through social media. This study used unlimited population, namely all users of the OVO application in Bekasi City. The sample consisted of 155 respondents who were selected using a non- probability sampling technique, namely accidental sampling. Data analysis was caried out using multiple linear regression analysis with the help of IBM Statistics version 25 software.The results showed that partially the perceived benefit variable had a positive and significant influence of 41.1% on the interest in using the server- based e-money, and the perceived ease of use variable had a positive and significant effect of 26.5% on the interest in using the server- based e-money. Simultaneously the perception of benefits and perceived ease of use variables has a positive and significant effect of 43.2% on interest in using the server-based e-money, with the remaining 56.8% being the influence of other variables not examined in this study.

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Journal Info

Abbrev

JUMABI

Publisher

Subject

Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

Description

JAMBIS: Jurnal Administrasi Bisnis adalah jurnal akademik yang didedikasikan untuk mempublikasikan hasil penelitian mahasiswa dalam bidang ilmu administrasi bisnis. Jurnal ini bertujuan untuk memberikan wadah bagi mahasiswa untuk menyebarluaskan temuan penelitian mereka kepada komunitas akademik, ...