Jurnal Ilmu-Ilmu Pertanian
Vol. 26 No. 1 (2019): Juli

FAKTOR-FAKTOR YANG MEMPENGARUHI PERMINTAAN BERAS ORGANIK DI YOGYAKARTA

Munambar, Siwitri (Unknown)

Article Info

Publish Date
15 Jul 2019

Abstract

Quality food is one of the challenges that must be realized by the government. One of the quality foods is organic rice. Organic rice in addition to ensuring environmental sustainability is positive for consumer health. This research was conducted to determine the factors that influence consumer purchases of organic rice. The analytical method used in this research is factor analysis. Based on the results of data processing with explanatory factor analysis techniques, two factors are formed which influence consumer demand for organic rice in Yogyakarta. Factor I is product and factor II is consumer social.

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Journal Info
Jurnal Ilmu-Ilmu Pertanian
Website

Abbrev

jiip

Publisher

Politeknik Pembangunan Pertanian Yogyakarta Magelang

Subject

Agriculture, Biological Sciences & Forestry

Description

Jurnal Ilmu-Ilmu Pertanian is a scientific journal published by Politeknik Pembangunan Pertanian Yogyakarta Magelang. This journal contains scientific articles on the results of studies on the application of science and technology to stakeholders in the fields of sustainable agriculture, ...