JUEBIR: Journal of Economics and Business Research
Vol. 2 No. 1 (2023): Juni 2023

Analisis Technology Acceptance Model terhadap perilaku penguna mobile banking di Surakarta

Agus Setiawan (UIN Raden Mas Said Surakarta)
Ria Aris Belianti (UIN Raden Mas Said Surakarta)
Tri Wulandari (UIN Raden Mas Said Surakarta)

Article Info

Publish Date
30 Jun 2023

Abstract

This study aims to analyze how banking customers receive mobile banking services and their behavior in using them. This study aims to analyze the application of the Technology Acceptance Model (TAM) involving perceived usefulness, behavioral intention to use, and attitude toward using as intervening variables on consumer behavior in mobile banking in Surakarta. This study uses a quantitative method with primary data obtained by distributing online questionnaires to banking customers who use mobile banking services. The analysis technique used is Structural Equation Modeling – Partial Least Square (SEM-PLS). The result showed that H1, H2, H3, H5, H6 and H7 were accepted and H4 was rejected. This research is expected to be useful as additional information is needed to improve service to customers.

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Journal Info
JUEBIR: Journal of Economics and Business Research
Website

Abbrev

juebir

Publisher

Universitas Islam Negeri Raden Mas Said Surakarta

Subject

Religion Economics, Econometrics & Finance

Description

Journal of Economics and Business Research (JUEBIR) is an open-access student journal that welcomes scientific contributions from students in the fields of management, finance, business, and Islamic economics, as outlined in its Focus and scope. The journal invites manuscripts in the following ...