Pelatihan Digital Marketing Dan Pembuatan Media Pemasaran Digital Pada UMKM YW Label

Muhamad Brilliant (Institut Teknologi dan Bisnsi Diniyyah Lampung)
Iis Ariska Nurhasanah (Institut Teknologi dan Bisnis Diniyyah Lampung)
Nizamiyati (Institut Teknologi dan Bisnis Diniyyah Lampung)

Jipmas : Journal Inovasi Pengabdian Masyarakat
Vol 1 No 2 (2024): JIPMAS : Journal Inovasi Pengabdian Masyarakat

This community service initiative aims to enhance digital marketing and business sustainability for Micro, Small, and Medium Enterprises (MSMEs) Yasmin Wiwid Label. Through a collaborative effort between the Diniyyah Lampung Institute of Technology and Business and MSME Yasmin Wiwid Label, the project focuses on providing digital marketing training and developing a dedicated website landing page. The training equips MSMEs with new knowledge and skills to independently manage digital marketing efforts, while the website landing page is designed to improve their online presence. The initiative seeks to broaden MSMEs' marketing reach, boost sales conversion, and foster sustainable business growth. Further evaluation and ongoing strategy development are recommended to maximize the impact of this community service endeavor