<![CDATA[The process of controlling and managing others' perceptions of a personal brand is what is referred to as personal branding (Montoya and Vandehey, 2004:7). The main goal of building personal branding is to gain trust or credibility from those around us. Consequently, every endeavor we undertake receives support from the people around us, a condition that can lead us to achieve even better careers or businesses. The method used is the Finalist Training for the Selection of HIV/AIDS Youth Ambassadors in Kebumen Regency in 2023, which took place in Meeting Room 1 of the Kebumen Regency Secretariat on June 17, 2023, attended by the finalists of the HIV/AIDS Youth Ambassadors in Kebumen Regency. The result of this activity is that the finalists of the HIV/AIDS Youth Ambassadors in Kebumen Regency can understand the importance of personal branding and can build personal branding effectively. The conclusion of this activity is that the finalists of the HIV/AIDS Youth Ambassadors in Kebumen Regency who attended were very active in participating in the seminar activities related to personal branding and committed to applying the tips that have been conveyed as provisions for personal branding]]>
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