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All Journal E-Journal of Tourism Sosiohumaniora Fokus Bisnis Pro Bisnis Jurnal Aplikasi Bisnis dan Manajemen (JABM) E-Journal Monex: Journal of Accounting Research International Journal Ihya' 'Ulum al-Din J-Dinamika: Jurnal Pengabdian Kepada Masyarakat Accounting and Management Journal Jurnal Mantik BISECER (Business Economic Entrepreneurship) Dharma Raflesia : Jurnal Ilmiah Pengembangan dan Penerapan IPTEKS AMAR (Andalas Management Review) Jurnal Cafetaria Medikonis Jurnal Pengabdian Masyarakat (ABDIRA) Jurnal Ilmiah Mahasiswa Manajemen, Bisnis dan Akuntansi Journal of International Conference Proceedings Journal of Digital Business and Management Ecos-Preneurs: Alahyan Jurnal Pengabdian Masyarakat Multidisiplin Jipmas : Journal Inovasi Pengabdian Masyarakat
Harini Abrilia Setyawati
Universitas Putra Bangsa
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Nursing Public Health Social Sciences Other

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PENGARUH ORIENTASI KEWIRAUSAHAAN DAN ORIENTASI PASAR TERHADAP KINERJA PERUSAHAAN MELALUI KEUNGGULAN BERSAING DAN PERSEPSI KETIDAKPASTIAN LINGKUNGAN SEBAGAI PREDIKSI VARIABEL MODERASI (Survey pada UMKM Perdagangan di Kabupaten Kebumen) Setyawati, Harini Abrilia
Fokus Bisnis Vol 12, No 2 (2013): Fokus Bisnis
Publisher : Fokus Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (859.152 KB)

Abstract

This research is done on the UMKM retail in Kebumen Regency, by the title “The influence of entrepreneurship and market orientation to performance by competitive advantage as mediation and it is moderated by the perception of environment uncertainty” The purpose of this research is testing the influence of entrepreneurship and market orientation to performance by competitive advantage as mediating and the perception of environment uncertainty as moderating variable. This research is quantitative approach using survey method. The number of respondents is 100 shop owners in Kebumen regency which is determined by using Slovin’s formula. Analysis’s device that used is “Partial Least Square” From the result of this research and data analysis can be concluded that entrepreneurship orientation gives positive impact to market orientation, entrepreneurship orientation gives positive impact to competitive advantage, market orientation does not influence to competitive advantage, entrepreneurship orientation does not influence to performance, market orientation does not influence to performance, competitive advantage does not influence to performance, entrepreneurship and market orientation does not affects to relation performance and competitive advantage and perception of environment uncertainty which does not moderating the relation of competitive advantage and performance.
PENGARUH ORIENTASI KEWIRAUSAHAAN DAN ORIENTASI PASAR TERHADAP KINERJA PERUSAHAAN MELALUI KEUNGGULAN BERSAING DAN PERSEPSI KETIDAKPASTIAN LINGKUNGAN SEBAGAI PREDIKSI VARIABEL MODERASI (Survey pada UMKM Perdagangan di Kabupaten Kebumen) Setyawati, Harini Abrilia
Fokus Bisnis : Media Pengkajian Manajemen dan Akuntansi Vol 12 No 2 (2013): Fokus Bisnis
Publisher : P4M STIE Putra Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (859.152 KB) | DOI: 10.32639/fokusbisnis.v12i2.3

Abstract

This research is done on the UMKM retail in Kebumen Regency, by the title “The influence of entrepreneurship and market orientation to performance by competitive advantage as mediation and it is moderated by the perception of environment uncertainty” The purpose of this research is testing the influence of entrepreneurship and market orientation to performance by competitive advantage as mediating and the perception of environment uncertainty as moderating variable. This research is quantitative approach using survey method. The number of respondents is 100 shop owners in Kebumen regency which is determined by using Slovin’s formula. Analysis’s device that used is “Partial Least Square” From the result of this research and data analysis can be concluded that entrepreneurship orientation gives positive impact to market orientation, entrepreneurship orientation gives positive impact to competitive advantage, market orientation does not influence to competitive advantage, entrepreneurship orientation does not influence to performance, market orientation does not influence to performance, competitive advantage does not influence to performance, entrepreneurship and market orientation does not affects to relation performance and competitive advantage and perception of environment uncertainty which does not moderating the relation of competitive advantage and performance.
Entrepreneurial Intention: Melalui Kajian Empiris Theory of Planned Behaviour Setyawati, Harini Abrilia
Fokus Bisnis : Media Pengkajian Manajemen dan Akuntansi Vol 14 No 2 (2015)
Publisher : P4M STIE Putra Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1065.706 KB) | DOI: 10.32639/fokusbisnis.v14i2.49

Abstract

Jumlah angkatan kerja yang tidak sebanding dengan jumlah lapangan kerja yang ada membuat sebagian orang memilih untuk menjadi wirausaha. Pendidikan tinggi juga mendorong lulusannya untuk kreatif dan inovatif dalam menciptakan lapangan kerja. Mata kuliah kewirausahaan banyak diajarkan di berbagai program studi terutama manajemen. Penelitian ini bertujuan untuk menguji pengaruh sikap, norma subyektif, dan kontrol perilaku yang dipersepsikan terhadap niat kewirausahaan pada mahasiswa STIE Putra Bangsa. Hasil penelitian menunjukkan bahwa sikap, norma subyektif, dan kontrol perilaku yang dipersepsikan berpengaruh signifikan terhadap niat kewirausahaan.
Analisis Pengaruh Kelompok acuan, Promosi dan Brand Image Terhadap Keputusan Memilih Kuliah Setyawati, Harini Abrilia
Fokus Bisnis : Media Pengkajian Manajemen dan Akuntansi Vol 12 No 1 (2013): Fokus Bisnis
Publisher : P4M STIE Putra Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1071.661 KB) | DOI: 10.32639/fokusbisnis.v12i1.61

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh kelompok acuan, promosi dan brand image terhadap keputusan memilih kuliah di STIE Putra Bangsa Kebumen. Secara spesifik, variabel bebas dalam penelitian ini adalah kelompok acuan, promosi dan brand image, sedangkan variabel terikatnya keputusan memilih kuliah di STIE Putra Bangsa Kebumen. Jenis penelitian yang digunakan adalah penelitian deskriptif dengan jumlah responden dalam penelitian ini sebanyak 135 responden. Penelitian ini menggunakan tehnik sensus dimana semua populasi dijadikan responden. Tehnik analisis data yang digunakan pada penelitian ini adalah analisis kuantitatif dengan menggunakan analisis regresi linier berganda, dan analisis statistik dengan mengunakan uji F, uji t, serta interperetasi koefisien determinasi (R2). Berdasarkan hasil analisis regresi linier berganda, uji t dan uji F yang dilakukan dapat di simpulkan bahwa seluruh variabel independen yaitu kelompok acuan, promosi dan brand image berpengaruh positif dan signifikan terhadap variabel keputusan memilih kuliah di STIE Putra Bangsa Kebumen. Kesimpulan dari penelitian ini adalah masing – masing variabel bebas baik itu kelompok acuan, promosi dan brand image memiliki pengaruh positif dan signifikan terhadap variabel keputusan memilih kuliah di STIE Putra Bangsa Kebumen.
CYBERLOAFING SEBAGAI STRATEGI MENGATASI KEBOSANAN KERJA Azizah, Siti Nur; Setyawati, Harini Abrilia
Fokus Bisnis : Media Pengkajian Manajemen dan Akuntansi Vol 18 No 1 (2019): Fokus Bisnis
Publisher : P4M STIE Putra Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (640.494 KB) | DOI: 10.32639/fokusbisnis.v18i1.301

Abstract

Cyberloafing has been considered as a form of opposite / unproductive work behavior (CWB) that can endanger organizations. This study takes a different view that cyberloafing can show a potentially positive function in this context that can help employees overcome boredom at work. The sample of this study was 70 administrative employees at junior high schools in Kebumen which were taken randomly. By using PLS assistance we tested the relationship between low work underload on cyberloafing and counter-productive behavior with boredom as mediators. The results of the study indicate boredom mediates the work underload and cyberloafing relationship. Cyberloafing is used by employees as a coping strategy (adaptive behavior) to overcome work boredom compared to counter-productive behavior Keywords: Cyberloafing, work underload, kebosanan, counter productive work behavior(CWB)
CYBERLOAFING SEBAGAI STRATEGI MENGATASI KEBOSANAN KERJA Siti Nur Azizah; Harini Abrilia Setyawati
Fokus Bisnis : Media Pengkajian Manajemen dan Akuntansi Vol 18 No 1 (2019): Fokus Bisnis
Publisher : P4M STIE Putra Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32639/fokusbisnis.v18i1.301

Abstract

Cyberloafing has been considered as a form of opposite / unproductive work behavior (CWB) that can endanger organizations. This study takes a different view that cyberloafing can show a potentially positive function in this context that can help employees overcome boredom at work. The sample of this study was 70 administrative employees at junior high schools in Kebumen which were taken randomly. By using PLS assistance we tested the relationship between low work underload on cyberloafing and counter-productive behavior with boredom as mediators. The results of the study indicate boredom mediates the work underload and cyberloafing relationship. Cyberloafing is used by employees as a coping strategy (adaptive behavior) to overcome work boredom compared to counter-productive behavior Keywords: Cyberloafing, work underload, kebosanan, counter productive work behavior(CWB)
PENGARUH PROVING GOAL ORIENTATION DAN SELLING EXPERIENCE TERHADAP KINERJA TENAGA PENJUALAN DENGAN PERILAKU PENJUALAN ADAPTIF SEBAGAI VARIABEL MEDIASI (Studi pada Lembaga Keuangan Mikro di Kabupaten Kebumen) Harini Abrilia Setyawati; Irfan Helmy
Pro Bisnis Vol 11, No 1: Februari (2018)
Publisher : Universitas Amikom Purwokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (293.148 KB) | DOI: 10.35671/probisnis.v11i1.659

Abstract

The purpose of this study was to examine the effect of proving goal orientation (PGO) and selling experience on salesperson performance through adaptive selling behavior. This research was conducted on the sales force in micro finance institution in Kebumen. This study was tested using a quantitative approach with the SmartPLS 3 analysis software tool. The results showed that PGO and adaptive behavior have an effect on salesperson performance. In contrast, work experience has no effect on salesperson performance. This study also examines the influence of PGO and selling experience on adaptive selling behavior. Adaptive selling behavior, proved to mediate the relationship between PGO and selling experience toward salesperson performance.
PENERAPAN GREEN MARKETING MELALUI DESAIN PRODUK DAN PROMOSI TERHADAP BRAND IMAGE DAN KEPUTUSAN PEMBELIAN Harini Abrilia Setyawati; Sri Kartinah
Pro Bisnis Vol 10, No 2: Agustus (2017)
Publisher : Universitas Amikom Purwokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (104.264 KB) | DOI: 10.35671/probisnis.v10i2.581

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh dari penerapan green marketing melalui desain produk dan promosi terhadap brand image dan keputusan pembelian air mineral Ades. Populasi dari penelitian ini yaitu mahasiswa STIE Putra Bangsa dengan jumlah sampel 100 responden. Hasil penelitian ini menunjukkan bahwa berdasarkan hasil uji t, variabel desain produk berpengaruh terhadap brand image. Variabel promosi berpengaruh terhadap brand image. Variabel desain produk berpengaruh terhadap variabel keputusan pembelian. Variabel promosi berpengaruh terhadap variabel keputusan pembelian. Variabel brand image berpengaruh terhadap variabel keputusan pembelian.Kata kunci: green marketing, desain, brand image.
Impact of Job Crafting to Work Engagement: Mediating Role of Person-Job Fit and Job Resources on The Tour Guide Siti Nur Azizah; Harini Abrilia Setyawati
E-Journal of Tourism Volume 8 Number 2 (September 2021)
Publisher : Centre of Excellence in Tourism Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24922/eot.v8i2.73046

Abstract

This research was conducted to examine the effect of job crafting to work engagement with person-job fit and job resources ad mediating variables. The population of this study is a tour guide in Jogjakarta, Indonesia with a sample of 125 people in This research was carried out in early January 2020. We used convenience sampling as the sampling technique. A 5-level Likert scale is used to measure respondents’ attitudes. Smart PLS (Partial Least Square) for windows processed the results were obtained with. Research showed that job resources act as a full mediation between the relationship between job crafting and work engagement. And person-job fit variable also has a fully mediating role in the relationship between job crafting and work engagement. The conclusion of this study is that the job resources owned by employees will balance the needs of workers and show a mediating effect so that employees can increase their involvement in work. Likewise, person job fit refers to the relationship between employee characteristics and job characteristics, which is a variable that can increase the job involvement of tour guides. Various practical implications are described in this paper.
DAYA TARIK PRODUK INDIGEOUNOUS UNTUK MENINGKATKAN KINERJA PEMASARAN Harini Abrilia Setyawati
Monex: Journal of Accounting Research Vol 7, No 1 (2018)
Publisher : Pusat Penelitian dan Pengabdian Masyarakat Politeknik Harapan Bersama

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30591/monex.v7i1.761

Abstract

Abstrak Berbagai penelitian telah dilakukan yang fokus pada diferensasi produk dan bertujuan untuk meningkatkan kinerja pemasaran. Namun, hasil dari berbagai penelitian masih kontradiktif. Beberapa hasil penelitian menyatakan bahwa diferensiasi produk secara signifikan meningkatkan kinerja pemasaran, sementara ada hasil penelitian lain menunjukan bahwa diferensasi produk tidak berpengaruh signifikan pada kinerja pemasaran. Penelitian ini memunculkan variabel baru daya tarik produk indigeneous yang merupakan sintesa dari theory of the firm dan teori sosial kognitif. Tujuan dari penelitian ini untuk menguji variabel tersebut dengan diferensiasi produk sebagai antecedent dan kinerja pemasaran sebagai consequece.  Kata kunci: diferensasi produk, daya tarik, produk indigeneous, kinerja
Co-Authors AA Sudharmawan, AA Adi, Bagus Waskito Agustini, Dwi Siwi Akhmad Syarifudin Ali Djamhuri Ami Nilmala Hanung Amini, Dwi Apriliani, Hanifah Nur Aris Puji Purwatiningsih Aruna, Bima Asih, Sabila Yuli Bakri Abdul Karim Chatarina Umbul Wahyuni Dian Ayu Saputri Eli Rahmawati Eli Rahmawati, Eli Gracelda Asprila Sasongko Gunarso Wiwoho Hanifah Nur Apriliani Hidayat, Aji Hilabi, Oki Fad'ali Irfan Helmy Isnaeni Oktavianingsih Larasati Puspita Saridewi Mawadah, Roihatul Miftahul Janah, Miftahul Ninin Trisnawati Novita Laraswanti Oktavianingsih, Isnaeni Pangestu, Aji Prasada, Imade Yoga Prasanu, Fachturhadi Puji Purwatiningsih, Aris Rakhman, Itmam Aulia Reni Suci Wahyuni Riptiono, Sulis Ririn Zullaihah Risky Yuniar Rahmadieni Ristiyani, Eva Rizqika Puspajanati Romadhonasari, Asih Sabila Yuli Asih Sasongko, Gracelda Asprila Setiawan, Aries Siti Nur Azizah Siti Nur Azizah, Siti Nur Solly Aryza Sri Kartinah Suryanto, Mukhlison Susanti Widhiastuti Trifiyanto, Kabul Trisnawati, Ninin Zakiyah, Tuti