Jurnal Manajemen
Vol. 6 No. 1 (2022): Jurnal Manajemen

Pengaruh Promsi Online Dan Kualiatas Pelayanan Terhadap Keputusan Pembelian Mahasiswa Manajemen Universitas Muhammadiyah Kupang

Nining Ramadani (Fakultas Ekonomi Univ. Muhammadiyah Kupang)
Hanifa Djakaria (Fakultas Ekonomi Univ. Muhammadiyah Kupang)
Upik Djaniar (Fakultas Ekonomi Univ. Muhammadiyah Kupang)

Article Info

Publish Date
01 Apr 2022

Abstract

The purpose of this study was to determine the variables that influence the purchasing decisions of Management Students, Faculty of Economics, Muhamadiyah University, Kupang at the market palce shopee. These variables include online promotion, and service quality. The results showed that partially the online promotion and service quality variables had an effect on purchasing decisions. Likewise, simultaneously online promotion and service quality affect purchasing decisions.

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Journal Info
Jurnal Manajemen
Website

Abbrev

jm

Publisher

Universitas Muhammadiyah Kupang

Subject

Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Other

Description

JM : Jurnal Manajemen, lahir kurang lebih 8 tahun yang lalu tepatnya tahun 2012, seiring bangkitnya kesadaran masyarkat ilmiah di Program Studi Manajemen Fakultas Ekonomi Universitas Muhammadiyah Kupang untuk meningkatkan kualitas lembaga dan SDM-nya. Sebagai wadah ilmiah, sejak kelahirannya Jurnal ...