Information technology has developed rapidly and brought major changes in various aspects of people's lives, including culture. This study aims to analyze the influence of information technology on traditional culture. This study uses a qualitative method with a case study approach. Data were collected through observation, interviews, and documentation. The results of the study show that information technology is used to disseminate information and knowledge about traditional culture through various platforms and media, such as social media, websites, mobile applications, and online mass media. The use of information technology has benefits, such as increasing access to information, expanding reach, increasing awareness, and promoting cultural preservation. However, there are also challenges that need to be overcome, such as the digital divide, misinformation, and cultural commodification. This study shows that information technology has great potential to help preserve traditional culture. Efforts from various parties are needed to ensure that information technology is used optimally to disseminate accurate and useful information about traditional culture.
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