El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Vol. 6 No. 3 (2025): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam

Pengaruh Live Streaming, Cash On Delivery (COD), dan Promo Gratis Ongkir Terhadap Keputusan Pembelian pada Shopee

Fitriani Iskandar (Unknown)
Edi Maszudi (Unknown)
Samsinar (Unknown)

Article Info

Publish Date
02 Mar 2025

Abstract

This study aims to determine the effect of live streaming, cash on delivery (COD) and free postage promos on purchasing decisions on Shopee. The population consists of Shopee application users in Palopo City. Research uses a quantitative approach. The sample in this study was obtained using the Conchran formula, determining the minimum sample number of 10 times the number of measurement items. The study used 20 indicators, so that the minimum number of samples was obtained (10 x 20 = 200). Data analysis techniques using SPSS 25. Then analyzed using multiple linear regression methods. Hypothesis testing with the F test to measure simultaneously and t tests to partially measure.

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Journal Info
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Website

Abbrev

elmal

Publisher

Institut Agama Islam Nasional Laa Roiba Bogor

Subject

Agriculture, Biological Sciences & Forestry Civil Engineering, Building, Construction & Architecture Economics, Econometrics & Finance Industrial & Manufacturing Engineering Social Sciences

Description

El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam mempublikasi hasil riset dan kajian terkini bidang ekonomi, keuangan, manajemen dan bisnis Islam. Mulai 2011, jurnal ini terbit tiga kali setahun setiap Maret, Juli dan November. Jurnal ini dikelola oleh Pusat Riset dan Kajian Strategis (PRKS) Masyarakat ...