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All Journal El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Journal of Ekonomics, Finance, and Management Studies
Fitriani Iskandar
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Religion Agriculture, Biological Sciences & Forestry Civil Engineering, Building, Construction & Architecture Economics, Econometrics & Finance Industrial & Manufacturing Engineering Social Sciences

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Pengaruh Live Streaming, Cash On Delivery (COD), dan Promo Gratis Ongkir Terhadap Keputusan Pembelian pada Shopee Fitriani Iskandar; Edi Maszudi; Samsinar
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 6 No. 3 (2025): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v6i3.6711

Abstract

This study aims to determine the effect of live streaming, cash on delivery (COD) and free postage promos on purchasing decisions on Shopee. The population consists of Shopee application users in Palopo City. Research uses a quantitative approach. The sample in this study was obtained using the Conchran formula, determining the minimum sample number of 10 times the number of measurement items. The study used 20 indicators, so that the minimum number of samples was obtained (10 x 20 = 200). Data analysis techniques using SPSS 25. Then analyzed using multiple linear regression methods. Hypothesis testing with the F test to measure simultaneously and t tests to partially measure.
Pengaruh Live Streaming, Cash On Delivery (COD), dan Promo Gratis Ongkir Terhadap Keputusan Pembelian pada Shopee Fitriani Iskandar; Edi Maszudi; Samsinar
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 6 No. 3 (2025): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v6i3.6711

Abstract

This study aims to determine the effect of live streaming, cash on delivery (COD) and free postage promos on purchasing decisions on Shopee. The population consists of Shopee application users in Palopo City. Research uses a quantitative approach. The sample in this study was obtained using the Conchran formula, determining the minimum sample number of 10 times the number of measurement items. The study used 20 indicators, so that the minimum number of samples was obtained (10 x 20 = 200). Data analysis techniques using SPSS 25. Then analyzed using multiple linear regression methods. Hypothesis testing with the F test to measure simultaneously and t tests to partially measure.
Co-Authors Edi Maszudi Samsinar