<![CDATA[This study aims to explore and identify effective customer service improvement strategies within the framework of operations management, focusing on the integration of advanced technologies, comprehensive employee training, multi-channel service delivery, and the use of customer feedback. A mixed-methods approach was employed, combining quantitative surveys and qualitative interviews. The sample included 200 customer service managers and frontline employees from various industries. Data were analyzed using descriptive and inferential statistics for the quantitative data and thematic analysis for the qualitative data. The study reveals that integrating AI and CRM systems significantly enhances service efficiency and customer satisfaction. Comprehensive employee training programs are crucial for leveraging technological advancements and meeting evolving customer expectations. Effective multi-channel service delivery requires integrated platforms and trained employees to provide consistent customer experiences. Actively seeking and using customer feedback for strategic planning fosters trust and loyalty. Aligning customer service initiatives with overall business goals ensures that these efforts support broader strategic objectives, driving organizational success. The findings provide a robust framework for businesses to enhance their customer service operations. Companies can achieve superior customer satisfaction and operational efficiency by adopting a holistic approach integrating technology, training, multi-channel service, and customer feedback. The study’s comprehensive approach offers valuable insights for academic research and practical application in customer service management.]]>
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