Research of Business and Management
Vol. 3 No. 1 (2025): FEBRUARY 2025

Enhancing Repurchase Intentions: The Role of Product Quality, Service Quality, and Consumer Satisfaction as a Mediator

Alifia, Taarissa Nur (Unknown)
Deviastri, Lily (Unknown)



Article Info

Publish Date
25 Feb 2025

Abstract

This inquires about points to investigate the effect of item quality and benefit quality on repurchase eagerly, with shopper fulfillment serving as a intervening calculate. Information was accumulated through a survey, and the investigation utilized the Fractional Slightest Square Auxiliary Condition Modeling (PLS-SEM) strategy. The discoveries demonstrate that both item quality and benefit quality altogether impact repurchase eagerly through customer fulfillment. Particularly, item quality emphatically and essentially influences repurchase purposefully, as does benefit quality. Furthermore, item quality emphatically and essentially contributes to buyer fulfillment, whereas benefit quality too emphatically impacts buyer fulfillment. Customer fulfillment, in turn, features a positive and noteworthy impact on repurchase eagerly, and it somewhat intervenes the relationship between item quality and repurchase eagerly. So also, shopper fulfillment somewhat intercedes the impact of benefit quality on repurchase eagerly. Administrative Suggestions: This thinks about emphasizing the imperative part of both item quality and benefit quality in improving buyer fulfillment, which eventually drives repurchase eagerly. For supervisors, this underscores the significance of maintaining tall benchmarks in item offerings and benefit conveyance to cultivate client devotion. 

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Journal Info

Abbrev

rbm

Publisher

Subject

Economics, Econometrics & Finance

Description

The Research of Business and Management (RBM) is an open-access journal that applies theory developed from business and management research to actual academic-business conditions. Recognizing the intricate relationships between some areas of business activity, RBM examines various decisions, ...