Jurnal Kajian Ekonomi dan Perbankan Syariah
Vol 17, No 1 (2025)

Endorsement Practices Of Syariah Digital Investment By Influencers: An Islamic Economic Perspective In Ethics And Sustainability Studies

Nurohman, Yulfan Arif (UIN Raden Mas Said Surakarta)
Sholahuddin, Muhammad (Universitas Muhammadiyah Surakarta)
Kusuma, Melia (UIN Raden Mas Said Surakarta)
Putra, Ircham Suwarsang (Universitas Muhammadiyah Surakarta)
Suryana, Alean Kistiani Hegy (Universitas Muhammadiyah Surakarta)
Susanti, Nani Irma (Universitas Muhammadiyah Surakarta)
Imronudin, Imronudin (Universitas Muhammadiyah Surakarta)



Article Info

Publish Date
03 Mar 2025

Abstract

The rise of influencers who become affiliates of fraudulent investments provides benefits for investors. The younger generation who tend to FOMO will easily suffer losses due to content created by influencers. Where influencers do not necessarily convey information honestly through content created related to digital investment. This study aims to analyze the role of influencers in sharia digital investment. The trend of sharia investment and the use of influencers has increased, making it an opportunity for investors to choose. In fact, in Indonesia, digital investment results in major losses. This study uses a qualitative approach that uses a literature review method as a method used by researchers. The results of the study provide an overview of the importance of influencers maintaining ethics. In the Islamic perspective, it is regulated about the importance of receiving information that is true and providing information that can be accounted for. Islam provides guidance on investments that are far from gharar and destructive. Influencers and investors need to be equipped with good financial literacy and strengthen the principle of caution. Where previously the principle of caution had not been studied in sharia digital investment through influencers

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Journal Info

Abbrev

amwal

Publisher

Subject

Economics, Econometrics & Finance Social Sciences

Description

Al-Amwal: Jurnal Ekonomi dan Perbankan Syariah is a peer-reviewed journal published by the Department of Islamic Banking Syariah Faculty of Islamic Economics and Business of IAIN Syekh Nurjati Cirebon. The journal publishes papers in the accounting and finance field that contribute significantly to ...