Dinasti International Journal of Economics, Finance & Accounting (DIJEFA)
Vol. 5 No. 6 (2025): Dinasti International Journal of Economics, Finance & Accounting (January - Feb

SWOT Analysis of BBK Electronics' Product Diversification Strategy for Dominating Indonesia's Smartphone Market

Mashudan, Muhammad Vajri (Unknown)
Maesaroh, Sity Sarah (Unknown)
Nugraha, Muhammad Rizki (Unknown)

Article Info

Publish Date
22 Feb 2025

Abstract

Marketing strategy encompasses planning, pricing, promotion, and distribution to meet consumer needs. This study analyzes BBK Electronics' product diversification strategy in capturing Indonesia's smartphone market using SWOT analysis. The findings indicate that BBK Electronics is positioned in Quadrant I, demonstrating strong capabilities to capitalize on opportunities despite intense competition. The company can enhance competitiveness by improving product quality, expanding its service network, and optimizing brand positioning.

Copyrights © 2025




Citation Download
RIS
EndNote, Reference Manager, ProCite
BibTex
Latex, Jabref
Original Source
Download Original
Google Scholar
Check in Google Scholar
Journal Info
Dinasti International Journal of Economics, Finance & Accounting (DIJEFA)
Website

Abbrev

DIJEFA

Publisher

Dinasti Publisher

Subject

Economics, Econometrics & Finance

Description

The author is invited to submit a paper for Dinasti International Journal of Economics, Finance & Accounting (DIJEFA). Topics related to this journal include but are not limited to: Accounting and financial reporting Audit Accounting management Taxation Corporate finance Personal finance Financial ...