Dinasti International Journal of Economics, Finance & Accounting (DIJEFA)
Vol. 5 No. 6 (2025): Dinasti International Journal of Economics, Finance & Accounting (January - Feb

Exploring Age and Gender Influences on Consumer Behaviour in Online Food Delivery Services

Zaveri, Krish (Unknown)
Nevil Thacker (Unknown)
Suhani Patel (Unknown)
Mayank Meghwal (Unknown)
Rahul Chauhan (Unknown)
Andino Maseleno (Unknown)
Kharchenko Raisa (Unknown)



Article Info

Publish Date
20 Feb 2025

Abstract

This study examines the demographics and behaviours of online food delivery service users in Ahmedabad, focusing on age and gender influences. Data from 99 respondents reveal a predominance of young male users, with significant findings indicating that age affects the frequency of service use and satisfaction with issue resolution. Conversely, gender shows no significant impact on usage patterns or customer experiences. The analysis highlights the importance of tailoring marketing strategies to target different age groups while emphasizing universal improvements in service quality. Future research could explore additional demographic factors and regional variations, contributing to a broader understanding of consumer behaviour in the global online food delivery market. These insights are essential for enhancing customer satisfaction and driving growth in this evolving industry.

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Journal Info

Abbrev

DIJEFA

Publisher

Subject

Economics, Econometrics & Finance

Description

The author is invited to submit a paper for Dinasti International Journal of Economics, Finance & Accounting (DIJEFA). Topics related to this journal include but are not limited to: Accounting and financial reporting Audit Accounting management Taxation Corporate finance Personal finance Financial ...