Jurnal Ilmiah Universitas Batanghari Jambi
Vol 25, No 1 (2025): Februari

Pengaruh Online Customer Rating dan Online Customer Review terhadap Keputusan Pembelian Produk The Originote pada Marketplace Shopee

Fahruddin, Muhammad Irfan (Unknown)
Aminah, Siti (Unknown)

Article Info

Publish Date
17 Feb 2025

Abstract

This research aims to investigate the influence of online customer ratings and online customer reviews on purchasing decisions for Originate products on the Shopee Marketplace. The method used is quantitative with a PLS (partial least square) analysis approach. The sampling technique applied was non-probability sampling with special criteria established in this research, so the number of samples used was 140 respondents. The results of this research indicate that online customer ratings and online customer reviews influence the decision to purchase the Originote product on the Shopee marketplace

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Journal Info
Jurnal Ilmiah Universitas Batanghari Jambi
Website

Abbrev

ilmiah

Publisher

Universitas Batanghari Jambi

Subject

Agriculture, Biological Sciences & Forestry Civil Engineering, Building, Construction & Architecture Economics, Econometrics & Finance Education Law, Crime, Criminology & Criminal Justice

Description

Jurnal Ilmiah Universitas Batanghari Jambi adalah peer-review jurnal akses terbuka yang bertujuan untuk berbagi dan diskusi mengenai isu dan hasil penelitian yang lagi hangat pada saat ini. Jurnal ini diterbitkan oleh Lembaga Penelitian dan Pengabdian pada Masyarakat Universitas Batanghari Jambi, ...