PEMBERDAYAAN USAHA MIKRO KECIL DAN MENENGAH MELALUI PENDAFTARAN MEREK JASA DI KECAMATAN GUNUNGPATI SEMARANG SEBAGAI PENINGKATAN IDENTITAS BISNIS DI ERA DIGITAL

Saputra , Rikki Jitu
Jenali, Yosef Suryo Wibowo
Hanafiah, Zahira Nurmahdi
Hasanah, Cantika Aprilia
Protugus, Rafif Nabil
Arrizal, Brian Hafiz
Ramadhan, Resa Piska
Ramadhani, Anggun Tri
Rum, Gresia Wulaning
Nuraini, Rina Waliya
Agusti, Nadila Rama
Mahmuda, Shirly Ampri Alfian
Rinduni, Ridha
Salsabilla, Haniva
Febriyanti, Elvira
Sinawang, Faricha Anggun
Hartanti, Juwita Dwi
fahrurrizkianur, Akhmad

Jurnal Kreatif : Karya Pengabdian untuk Masyarakat Aktif dan Inovatif
Vol 2 No 01 (2025): JANUARI

Property Rights; Legal economic growth and the quality of life of the community. Micro, Protection. Small, and Medium Enterprises (MSMEs) play an important role in the economy, but many MSME actors are not yet aware of the importance of trademark registration. The socialization activity carried out by Group 2 Class 3 PMM Semarang State University and UPN Veteran Jakarta aims to increase awareness of MSME actors in Gunungpati, Semarang City regarding legal protection through trademark registration. Through education about the benefits and process of trademark registration, participants are expected to understand the importance of Intellectual Property Rights (IPR) and be proactive in protecting their business identity. The results of the socialization showed a significant increase in understanding among participants.