Jurnal Ekonomi Trisakti
Vol. 5 No. 1 (2025): April 2025

PENGARUH PERCEIVED QUALITY, BRAND IMAGE, DAN PERCEIVED VALUE FOR MONEY TERHADAP PERCEPTION OF MASSTIGE BRAND

Alfian Akbar Siswanto (Unknown)
Rayi Retno (Unknown)

Article Info

Publish Date
06 Mar 2025

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh Perceived Quality, Brand Image, perceived Value for Money terhadap Perception of Masstige. Penelitian ini menggunakan Purposive Sampling dengan menggunakan 157 Individu yang pernah membeli pakaian merek Erigo dengan menyebarkan kuesioner melalui platform google form. Rancangan penelitian ini menggunakan uji hipotesis (hypothesis testing). Metode analisis yang digunakan adalah uji statistik deskriptif dengan software SPSS versi 29 dan Structural Equation Model (SEM) dengan software AMOS versi 26. Hasil penelitian menunjukkan bahwa terdapat pengaruh signifikan antara Perceived Quality, Brand Image, Perceived Value for Money terhadap Perception of Masstige.

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Journal Info
Jurnal Ekonomi Trisakti
Website

Abbrev

jet

Publisher

Universitas Trisakti

Subject

Economics, Econometrics & Finance

Description

Jurnal Ekonomi Trisakti (JET) has been published by Lembaga Penerbit Fakultas EKonomi dan Bisnis (LPFEB). JET is a journal for publication of undergraduate (S1) and Applied (D4) students, students of the Faculty of Economics and Business (FEB) as well as students outside of FEB and General Affairs. ...