Komunika: Jurnal Ilmiah Komunikasi
Vol. 2 No. 3 (2025): APRIL

Communication Audit: Analysing Communication Effectiveness Through Organisation Communication Evaluation (OCE)

Emmanuel, Vincent Gerrard (Unknown)
Salsabila, Alya Dwi (Unknown)
Listiani, Diva (Unknown)
Adjie, Marcellino (Unknown)
Siallagan, Yepta (Unknown)



Article Info

Publish Date
04 Feb 2025

Abstract

The objective of this study is to identify and analyse the communication issues currently being experienced, and to provide concrete recommendations for addressing these issues through communication audits in the Keluarga Pelajar dan Mahasiswa Cirebon Daerah Istimewa Yogyakarta (KPC-DIY) in the Special Region of Yogyakarta. The qualitative research method was employed, utilising a descriptive approach. The findings of this study indicate that KPC-DIY is experiencing communication issues, particularly a lack of interaction on the Instagram account @kpc.diy and a decline in participation from new members. This has resulted in ineffectiveness in the organisation's programmes. Consequently, it is recommended that a communication audit be conducted. The study also presents several recommendations, including the use of alternative posting formats, the incorporation of interactive captions, and the development of programmes aligned with the interests of students to enhance the involvement of new members.

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Journal Info

Abbrev

komunika

Publisher

Subject

Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science

Description

KOMUNIKA: JURNAL ILMIAH KOMUNIKASI Sebagai Jurnal Nasional dengan ruang lingkup jurnal ini adalah dalam bidang Ilmu Komunikasi yang menyediakan platform untuk publikasi penelitian ilmiah tentunya diberbagai bidang komunikasi. Jurnal ini menerima artikel dengan penelitian empiris. Artikel dapat ...