Flexing has been a tradition across generations in human History, although with different materials to show off. This feeling of arrogance and needing recognition from others has become a social phenomenon that, if not resolved immediately, will damage the well-being of human life. This research aims to show the consistency of the Al-Qur'an in criticizing this destructive culture and offering solutions to this problem. By thematic methods and maqasidiyyah approach, this research concludes that the Al-Qur'an consistently criticizes the culture of hubb ad dunya with the revelation of verses periodically in Mecca and Medina periods. And spiritually, realizing our position among the creators is the way to avoid this social disease.
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