International Journal of Management, Economic and Accounting
Vol. 3 No. 1 (2025): February 2025

The Influence Of Product Quality, Service Quality, And O2O Digital Marketing On The Purchase Decision Of Make Over Cosmetic Products

Lhia Flora Triwinarti Tambunan (Unknown)
Annisa Sanny (Unknown)
Annisa Febrina (Unknown)

Article Info

Publish Date
31 Jan 2025

Abstract

This study aims to analyze product quality, service quality and digital marketing online to offline on the purchase decision of make over cosmetic products. Where there is a bound variable, namely the purchase decision and there are three independent variables: product quality, service quality and digital marketing. This study uses primary data by searching for data through the Make Over Transmart Plaza Medan Fair store. The data analysis model in this study uses multiple linear regression. The results of the study showed that the variables of product quality, service quality and digital marketing had a significant effect on consumer purchase decisions at the Make Over Transmart Plaza Medan Fair store.

Copyrights © 2025




Citation Download
RIS
EndNote, Reference Manager, ProCite
BibTex
Latex, Jabref
Original Source
Download Original
Google Scholar
Check in Google Scholar
Journal Info
International Journal of Management, Economic and Accounting
Website

Abbrev

IJMEA

Publisher

Yayasan Sinergi Multidimensi Kreatif

Subject

Economics, Econometrics & Finance

Description

The International Journal of Management, Economic and Accounting is an academic journal published bimonthly. This journal features the latest research in the fields of management, economics, and accounting, covering topics such as strategic management, micro and macroeconomics, corporate finance, ...