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All Journal E-Bisnis : Jurnal Ilmiah Ekonomi dan Bisnis International Journal of Educational Review, Law And Social Sciences (IJERLAS) International Journal of Social Science, Educational, Economics, Agriculture Research, and Technology (IJSET) JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) EKONOMIKA45 Proceeding of The International Conference on Economics and Business International Journal of Economics, Commerce, and Management Jurnal Pengabdian Masyarakat SAPANGAMBEI MANOKTOK HITEI International Journal of Economics, Accounting, and Management International Journal of Management, Economic and Accounting Jurnal Ekonomi, Manajemen Pariwisata dan Perhotelan
Annisa Sanny
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Religion Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Nursing Social Sciences Other

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The Effect of Brand Image, Promotion, and Product Design on Purchasing Decisions of Morinaga Chil School Milk Annisa Sanny; Muhamad Toyib Daulay
Proceeding of The International Conference on Economics and Business Vol. 2 No. 2 (2023): Proceeding of The International Conference on Economics and Business
Publisher : Universitas Kristen Indonesia Toraja

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/iceb.v2i2.278

Abstract

This research was to determine the effect of Brand Image, Promotion, and Product Design on Purchase Decisions for Morinaga Chil School Milk at Brastagi Supermarket. The analysis used is associative analysis, this research method is quantitative. The sample in this research is 100 respondents. The results obtained from this study indicate that their image partially and significantly influences purchasing decisions, and promotions partially and significantly influence purchasing decisions. Product Design partially has no effect and is not significant in Purchasing Decisions. Brand Image, Promotion, and Product Design simultaneously and significantly affect Purchase Decisions. the acquisition value of Adjusted R square 0.865 can be called the coefficient of determination, this means 0.865 (86.5%) Consumer Purchase Decisions can be obtained and explained by brand image, promotion, and product design
Peran Semangat Kerja, Budaya Organisasi, dan Lingkungan Kerja Terhadap Kinerja PNS Kantor Desa Purwodadi Daulay, Muhammad Toyib; Annisa Sanny; Putri Khairiyah
JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Vol. 10 No. 2 (2024): April 2024
Publisher : Sekretariat Pusat Lembaga Komunitas Informasi Teknologi Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jemsi.v10i2.2288

Abstract

Spirit of work, organizational culture, and work environment influence the performance of civil servants. This research involved all civil servants of the Purwodadi village office, totaling 57 people. In this study, the technique of sampling by non-probability sampling is by using census sampling where the entire population is used as a research sample. This study used quantitative data processed with multiple linear regression models in SPSS 16. The results showed that morale, organizational culture, and work environment had a positive and significant effect on the performance of civil servants of the Purwodadi village office.
Pengaruh Harga dan Online Customer Review Terhadap Keputusan Pembelian Case Handphone Pada Marketplace Shopee : Studi kasus Mahasiswa Manajemen Stambuk 2020 Universitas Pembangunan Panca Budi Medan Firdiya Amiyananda; Ramadhan Harahap; Annisa Sanny
EKONOMIKA45 :  Jurnal Ilmiah Manajemen, Ekonomi Bisnis, Kewirausahaan Vol. 11 No. 2 (2024): Juni : Jurnal Ilmiah Manajemen, Ekonomi Bisnis, Kewirausahaan
Publisher : Fakultas Ekonomi Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/ekonomika45.v11i2.2439

Abstract

This research aims to assess the Influence of Price and Online Customer Reviews on Purchasing Decisions for Handphones on the Shopee Platform, with a focus on Management students from Panca Budi Development University in Medan, batch 2020. The method employed is quantitative, involving 78 respondents who are consumers that have purchased phone cases online through Shopee. Data was collected through questionnaire distribution, and analysis was conducted using SPSS software version 22. The study also encompasses multiple linear regression, instrument testing, classical assumption testing, and hypothesis testing to bolster findings. The results indicate that both Price and Online Customer Reviews have significant partial and simultaneous impacts on Purchasing Decisions for Handphones on Shopee.
Analysis of Service Quality, Facilities, And Location on Customer Satisfaction at Jungle Inn Resort, Bukit Lawang, Langkat Regency, North Sumatra Silvia Rahma Safitri; Annisa Sanny
International Journal of Economics Accounting and Management Vol. 1 No. 5 (2025): IJEAM - January 2025
Publisher : PT. INOVASI TEKNOLOGI KOMPUTER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60076/ijeam.v1i5.1043

Abstract

A resort is a business venture that provides services to meet the recreational, relaxation, and accommodation needs of tourists, whether individuals, families, or groups, by offering complete and diverse facilities. These facilities include comfortable accommodations with various room types, restaurants, recreational areas such as playgrounds, while also creating a relaxed and refreshing atmosphere for the guests. Resort Jungle Inn is one of the businesses operating in this field. Located on the edge of Gunung Leuser National Park, Bukit Lawang offers stunning natural scenery with dense tropical forests and clear rivers. Resort Jungle Inn is facing the problem of a decline in customers and monthly fluctuations in customer numbers. The influence of Service Quality, Facilities, and Location on Customer Satisfaction at Jungle Inn Resort in Bukit Lawang Langkat, North Sumatra, is the subject of this research. data collection through the distribution of questionnaires to 92 respondents. The multiple linear regression model with SPSS processing is used in this research. The research results show that service quality partially has a positive and significant effect, facilities partially have a positive and significant effect, and location partially has a positive and significant effect on customer satisfaction. The Adjusted R Square value of 0.538 indicates that service quality, facilities, and location can contribute fifty-five percent (53.8%) to customer satisfaction, with the remaining forty-five percent (46.2%) potentially attributed to other unexamined variables
COMPARISON OF INDONESIAN AND MALAYSIAN STUDENT ENTREPRENEURSHIP STUDIES: A MANAGEMENT AND ACCOUNTING PERSPECTIVE Vivi Oxana Putri; Marsaulina Sirait; Della Aureliya; Hafizah Khaira Nasution; Ginta Puspita; Etriyani Karolina Br Sembiring; Miftahul Jannah; Eliza Rusliana Br Harahap; Anisa; Annisa Sanny; Ayu Kurnia Sari; Noni Ardi
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 4 No. 10 (2025): SEPTEMBER
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v4i10.908

Abstract

This study aims to compare the implementation of entrepreneurship education at Universitas Pembangunan Panca Budi (UNPAB) Medan, Indonesia, and Universiti Putra Malaysia (UPM) from management and accounting perspectives. The research is based on the importance of entrepreneurship education in preparing graduates with adaptive business skills in the Southeast Asian digital economy era. Theoretical review refers to the concepts of Strategic Management Accounting (SMA) and Management Control Systems (MCS) which support decision-making based on data and business performance indicators. This study used a qualitative method with a case study approach at both universities, involving observation, in-depth interviews, and documentation of student entrepreneurship programs. The findings show that practical-based entrepreneurship education at both institutions significantly improves students’ managerial, accounting, and business skills. Students involved in business incubators, campus bazaars, and small business operations can prepare simple financial reports, analyze operational costs, and determine business strategies based on financial and non-financial data. In conclusion, the entrepreneurship education models developed by UNPAB and UPM effectively shape competent young entrepreneurs, and it is recommended that similar programs be implemented more widely in higher education institutions within the region.
Pengaruh Peran Influencer dan Social Media Marketing Terhadap Minat Beli Sandal Crocs : Studi Kasus pada Mahasiswa Manajemen Universitas Pembangunan Panca Budi Medan Dian Putri Ramadhani; Annisa Sanny; Mila Arasy; Siti Maisyarah
Jurnal Ekonomi, Manajemen Pariwisata dan Perhotelan Vol. 4 No. 1 (2025): : Jurnal Ekonomi, Manajemen Pariwisata Dan Perhotelan
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jempper.v4i1.4986

Abstract

The purpose of this study is to see how the role of influencers and social media marketing has an impact on the interest of Universitas Pembangunan Panca Budi management students in buying Crocs sandals. This research falls into the associative quantitative category. This research involved 5,695 management students of Universitas Pembangunan Panca Budi Medan batch 2023 and 2024 who are familiar with Crocs sandals. This study used purposive sampling technique and Slovin's formula to select 99 respondents aged 18-25 years from the Management Study Program of Universitas Pembangunan Panca Budi. Primary data and secondary data were collected through literature studies and questionnaires with a Likert scale. Validity and reliability tests were conducted on all statement items; influencer role variables (X1), social media marketing (X2), and purchase intention variables (Y) were declared valid and reliable; multiple linear regression, partial test (T), simultaneous test (F), and coefficient of determination (R2). The classic assumption test of data is used in this study. Based on Multiple Linear Regression Analysis of influencer role variables (X1) and social media marketing (X2), there is a positive correlation to purchase intention (Y). Based on the partial test results (T test), the role of influencers (X1) has a positive and significant effect on purchase intention (Y), with a t value of 3.184 and a significance of 0.002 (smaller than 0.05). Social media marketing (X2) also has a positive and significant effect on purchase intention (Y), with a t value of 3.113 and a significance of 0.002 (smaller than 0.05). Based on the results of the simultaneous test (F test), the influencer role variable (X1) and social media marketing (X2) together have a significant influence on purchase intention (Y), with a calculated f value of 5.717 and a significance of 0.005 (smaller than 0.05). 62.0% of the variation in purchase intention (Y) is caused by the influencer role variable (X1) and social media marketing (X2). Other factors not discussed in this study affect 38.0% of the variation in purchase intention (Y).
THE INFLUENCE OF ONLINE CUSTOMER REVIEWS AND PRICE ON INTEREST BUYING CONSUMERS ON THE SHOPEE MARKETPLACE (Case Study on Customers Gen Z Scarlett Whitening Official Store Medan City) Nur Athifah; Dewi Nurmasari Pane; Annisa Sanny
International Journal of Educational Review, Law And Social Sciences (IJERLAS) Vol. 4 No. 3 (2024): May
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijerlas.v4i3.1687

Abstract

This research uses quantitative methods to measure buying interest by measuring the independent variables Online Customer Review and Price. Researchers created and distributed questionnaires to 101 Gen Z respondents from Medan Citywho used the Shopee application. The results of descriptive analysiswhichareclassifiedasgoodfor all independent variables show thatonline customerreviews and price have a positive and significant influence on purchasing preferences with Fcount 143.949 > Ftable 3.09 at a significance level of 5%.
THE INFLUENCE OF PRODUCT QUALITY, PRICE, AND ELECTRONIC WORD OF MOUTH ON EMINA PRODUCT PURCHASE DECISIONS (Case Study on UNPAB Management Study Program Students Class of 2020) Nita Salsabila; Annisa Sanny
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 3 No. 6 (2024): MAY
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v3i6.448

Abstract

This study aims to test and find out more clearly "The Effect of Product Quality, Price, and Electronic Word of Mouth on Purchasing Decisions for Emina products (Case Study on UNPAB Management Students class of 2020)". This study uses a quantitative method involving 78 respondents. data collection was carried out using the distribution of questionnaires via google form. The data obtained was analyzed with a statistical formula, namely by using multiple linear regression analysis which was processed using the SPSS version 20 program. The results of quantitative research indicate that Product Quality, Price, and Electronic Word of Mouth partially have a positive and significant effect on Emina Product Purchasing Decisions. and Product Quality, Price, Electronic Word of Mouth simultaneously have a positive and significant effect on Emina Product Purchasing Decisions.
Pengaruh Peran Influencer dan Social Media Marketing Terhadap Minat Beli Sandal Crocs(Studi Kasus Pada Mahasiswa Manajemen Universitas Pembangunan Panca Budi Medan): Studi Kasus Pada Mahasiswa Manajemen Universitas Pembangunan Panca Budi Medan Dian Putri Ramadhani; Annisa Sanny; Mila Arasy; Siti Maisyarah
E-Bisnis : Jurnal Ilmiah Ekonomi dan Bisnis Vol 18 No 2 (2025): JURNAL ILMIAH EKONOMI DAN BISNIS
Publisher : LPPM Universitas Sains dan Teknologi Komputer

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/e-bisnis.v18i2.2898

Abstract

Tujuan dari penelitian ini adalah untuk melihat bagaimana peran influencer dan social media marketing berdampak pada minat mahasiswa manajemen universitas pembangunan panca budi medan untuk membeli sandal crocs. Studi ini termasuk dalam kategori kuantitatif asosiatif. Penelitian ini melibatkan 5.695 mahasiswa Manajemen dari Universitas Pembangunan Panca Budi Medan angkatan 2023 dan 2024 yang mengenal sandal Crocs. Penelitian ini menggunakan teknik purposive sampling dan rumus Slovin untuk memilih 99 responden yang berusia 18-25 tahun dari Program Manajemen Prodi di Universitas Pembangunan Panca Budi. Data primer dan data sekunder dikumpulkan melalui studi kepustakaan dan kuesioner dengan skala Likert. Uji validitas dan reliabilitas dilakukan pada semua item pernyataan; variabel peran influencer (X1), social media marketing (X2), dan variabel minat beli (Y) dinyatakan valid dan reliabel; regresi linear berganda, uji parsial (T), uji simultan (F), dan koefisien determinasi (R2). Uji asumsi klasik data digunakan dalam penelitian ini. Menurut Analisis Regresi Linear Berganda variabel peran influencer (X1) dan social media marketing (X2), ada korelasi positif antara minat beli (Y). Menurut hasil uji parsial (uji T), peran influencer (X1) memiliki pengaruh positif dan signifikan terhadap minat beli (Y), dengan nilai t hitung 3,184 dan signifikansi 0,002 (kurang dari 0,05). Social media marketing (X2) juga memiliki pengaruh positif dan signifikan terhadap minat beli (Y), dengan nilai t hitung 3,113 dan signifikansi 0,002 (kurang dari 0,05). Menurut hasil uji simultan (uji F), variabel peran influencer (X1) dan social media marketing (X2) secara bersama-sama memiliki pengaruh signifikan terhadap minat beli (Y), dengan nilai f hitung sebesar 5,717 dan signifikansi 0,005 (kurang dari 0,05). Variasi dalam minat beli (Y) sebesar 62,0% disebabkan oleh variabel peran influencer (X1) dan social media marketing (X2). Faktor-faktor lain yang tidak dibahas dalam penelitian ini memengaruhi 38,0% variasi dalam minat beli (Y).
SOSIALISASI PENGELOLAAN SDM DI ERA DIGITAL DALAM MENINGKATKAN PENDAPATAN EKONOMI PADA PELAKU UMKM DESA PEMATANG SERAI KABUPATEN LANGKAT Eli Delvi Yanti; Sebayang, Saimara AM; Annisa Sanny; Sakdiah
Jurnal Pengabdian Masyarakat Sapangambei Manoktok Hitei Vol. 4 No. 2 (2024): Jurnal Pengabdian Masyarakat SAPANGAMBEI MANOKTOK HITEI
Publisher : Universitas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36985/gqrfkk63

Abstract

Kegiatan ini bertujuan untuk meningkatkan pemahaman dan keterampilan pelaku Usaha Mikro, Kecil, dan Menengah (UMKM) di Desa Pematang Serai, Kecamatan Tanjung Pura, Kabupaten Langkat, dalam pengelolaan Sumber Daya Manusia (SDM) di era digital. Era digital menuntut UMKM untuk beradaptasi dengan teknologi informasi dan komunikasi guna meningkatkan efisiensi dan produktivitas. Sosialisasi ini mencakup berbagai aspek pengelolaan SDM, termasuk penggunaan platform digital untuk rekrutmen, pelatihan, manajemen kinerja, dan komunikasi internal. Melalui kegiatan ini, pelaku UMKM diharapkan mampu memanfaatkan teknologi digital untuk memperkuat daya saing usaha mereka. Metode yang digunakan dalam sosialisasi ini meliputi ceramah, diskusi interaktif, dan pelatihan praktis. Hasil dari kegiatan ini menunjukkan peningkatan pemahaman dan keterampilan pelaku UMKM dalam mengelola SDM secara lebih efektif dengan bantuan teknologi digital. Peserta juga diajak untuk memahami dan memanfaatkan berbagai platform digital yang dapat membantu mereka dalam mengelola SDM dengan lebih efisien dan efektif. Dengan adanya kegiatan sosialisasi ini, diharapkan pelaku UMKM dapat memperkuat daya saing mereka di pasar yang semakin kompetitif melalui pengelolaan SDM yang lebih baik dan berbasis teknologi. Hasil dari kegiatan ini menunjukkan adanya peningkatan yang signifikan dalam pemahaman dan keterampilan peserta terkait penggunaan teknologi digital dalam pengelolaan SDM. Sosialisasi ini berhasil membuka wawasan baru bagi para pelaku UMKM mengenai pentingnya adaptasi teknologi untuk keberlangsungan dan perkembangan usaha mereka di era digital.
Co-Authors Anisa Ayu Kurnia Sari Daulay, Muhammad Toyib Della Aureliya Dewi Nurmasari Pane Dian Putri Ramadhani Eli Delvi Yanti Eliza Rusliana Br Harahap Etriyani Karolina Br Sembiring Febrina Annisa Firdiya Amiyananda Ginta Puspita Hafizah Khaira Nasution Lhia Flora Triwinarti Tambunan Maharani Era Marsaulina Sirait MIFTAHUL JANNAH Mila Arasy Muhamad Toyib Daulay Nita Salsabila Noni Ardi Nur Athifah Putri Khairiyah Ramadhan Harahap Sakdiah Sebayang, Saimara AM SILVIA RAHMA SAFITRI Siti Maisyarah Vivi Oxana Putri Wahyu Indah Sari