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All Journal International Journal of Social Science, Educational, Economics, Agriculture Research, and Technology (IJSET) JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) EKONOMIKA45 Proceeding of The International Conference on Economics and Business International Journal of Economics, Commerce, and Management International Journal of Management, Economic and Accounting Jurnal Ekonomi, Manajemen Pariwisata dan Perhotelan
Annisa Sanny
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Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences

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The Effect of Brand Image, Promotion, and Product Design on Purchasing Decisions of Morinaga Chil School Milk Annisa Sanny; Muhamad Toyib Daulay
Proceeding of The International Conference on Economics and Business Vol. 2 No. 2 (2023): Proceeding of The International Conference on Economics and Business
Publisher : Universitas Kristen Indonesia Toraja

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/iceb.v2i2.278

Abstract

This research was to determine the effect of Brand Image, Promotion, and Product Design on Purchase Decisions for Morinaga Chil School Milk at Brastagi Supermarket. The analysis used is associative analysis, this research method is quantitative. The sample in this research is 100 respondents. The results obtained from this study indicate that their image partially and significantly influences purchasing decisions, and promotions partially and significantly influence purchasing decisions. Product Design partially has no effect and is not significant in Purchasing Decisions. Brand Image, Promotion, and Product Design simultaneously and significantly affect Purchase Decisions. the acquisition value of Adjusted R square 0.865 can be called the coefficient of determination, this means 0.865 (86.5%) Consumer Purchase Decisions can be obtained and explained by brand image, promotion, and product design
Peran Semangat Kerja, Budaya Organisasi, dan Lingkungan Kerja Terhadap Kinerja PNS Kantor Desa Purwodadi Daulay, Muhammad Toyib; Annisa Sanny; Putri Khairiyah
JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Vol. 10 No. 2 (2024): April 2024
Publisher : Sekretariat Pusat Lembaga Komunitas Informasi Teknologi Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jemsi.v10i2.2288

Abstract

Spirit of work, organizational culture, and work environment influence the performance of civil servants. This research involved all civil servants of the Purwodadi village office, totaling 57 people. In this study, the technique of sampling by non-probability sampling is by using census sampling where the entire population is used as a research sample. This study used quantitative data processed with multiple linear regression models in SPSS 16. The results showed that morale, organizational culture, and work environment had a positive and significant effect on the performance of civil servants of the Purwodadi village office.
Pengaruh Harga dan Online Customer Review Terhadap Keputusan Pembelian Case Handphone Pada Marketplace Shopee : Studi kasus Mahasiswa Manajemen Stambuk 2020 Universitas Pembangunan Panca Budi Medan Firdiya Amiyananda; Ramadhan Harahap; Annisa Sanny
EKONOMIKA45 :  Jurnal Ilmiah Manajemen, Ekonomi Bisnis, Kewirausahaan Vol. 11 No. 2 (2024): Juni : Jurnal Ilmiah Manajemen, Ekonomi Bisnis, Kewirausahaan
Publisher : Fakultas Ekonomi Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/ekonomika45.v11i2.2439

Abstract

This research aims to assess the Influence of Price and Online Customer Reviews on Purchasing Decisions for Handphones on the Shopee Platform, with a focus on Management students from Panca Budi Development University in Medan, batch 2020. The method employed is quantitative, involving 78 respondents who are consumers that have purchased phone cases online through Shopee. Data was collected through questionnaire distribution, and analysis was conducted using SPSS software version 22. The study also encompasses multiple linear regression, instrument testing, classical assumption testing, and hypothesis testing to bolster findings. The results indicate that both Price and Online Customer Reviews have significant partial and simultaneous impacts on Purchasing Decisions for Handphones on Shopee.
COMPARISON OF INDONESIAN AND MALAYSIAN STUDENT ENTREPRENEURSHIP STUDIES: A MANAGEMENT AND ACCOUNTING PERSPECTIVE Vivi Oxana Putri; Marsaulina Sirait; Della Aureliya; Hafizah Khaira Nasution; Ginta Puspita; Etriyani Karolina Br Sembiring; Miftahul Jannah; Eliza Rusliana Br Harahap; Anisa; Annisa Sanny; Ayu Kurnia Sari; Noni Ardi
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 4 No. 10 (2025): SEPTEMBER
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v4i10.908

Abstract

This study aims to compare the implementation of entrepreneurship education at Universitas Pembangunan Panca Budi (UNPAB) Medan, Indonesia, and Universiti Putra Malaysia (UPM) from management and accounting perspectives. The research is based on the importance of entrepreneurship education in preparing graduates with adaptive business skills in the Southeast Asian digital economy era. Theoretical review refers to the concepts of Strategic Management Accounting (SMA) and Management Control Systems (MCS) which support decision-making based on data and business performance indicators. This study used a qualitative method with a case study approach at both universities, involving observation, in-depth interviews, and documentation of student entrepreneurship programs. The findings show that practical-based entrepreneurship education at both institutions significantly improves students’ managerial, accounting, and business skills. Students involved in business incubators, campus bazaars, and small business operations can prepare simple financial reports, analyze operational costs, and determine business strategies based on financial and non-financial data. In conclusion, the entrepreneurship education models developed by UNPAB and UPM effectively shape competent young entrepreneurs, and it is recommended that similar programs be implemented more widely in higher education institutions within the region.
Pengaruh Peran Influencer dan Social Media Marketing Terhadap Minat Beli Sandal Crocs : Studi Kasus pada Mahasiswa Manajemen Universitas Pembangunan Panca Budi Medan Dian Putri Ramadhani; Annisa Sanny; Mila Arasy; Siti Maisyarah
Jurnal Ekonomi, Manajemen Pariwisata dan Perhotelan Vol. 4 No. 1 (2025): : Jurnal Ekonomi, Manajemen Pariwisata Dan Perhotelan
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jempper.v4i1.4986

Abstract

The purpose of this study is to see how the role of influencers and social media marketing has an impact on the interest of Universitas Pembangunan Panca Budi management students in buying Crocs sandals. This research falls into the associative quantitative category. This research involved 5,695 management students of Universitas Pembangunan Panca Budi Medan batch 2023 and 2024 who are familiar with Crocs sandals. This study used purposive sampling technique and Slovin's formula to select 99 respondents aged 18-25 years from the Management Study Program of Universitas Pembangunan Panca Budi. Primary data and secondary data were collected through literature studies and questionnaires with a Likert scale. Validity and reliability tests were conducted on all statement items; influencer role variables (X1), social media marketing (X2), and purchase intention variables (Y) were declared valid and reliable; multiple linear regression, partial test (T), simultaneous test (F), and coefficient of determination (R2). The classic assumption test of data is used in this study. Based on Multiple Linear Regression Analysis of influencer role variables (X1) and social media marketing (X2), there is a positive correlation to purchase intention (Y). Based on the partial test results (T test), the role of influencers (X1) has a positive and significant effect on purchase intention (Y), with a t value of 3.184 and a significance of 0.002 (smaller than 0.05). Social media marketing (X2) also has a positive and significant effect on purchase intention (Y), with a t value of 3.113 and a significance of 0.002 (smaller than 0.05). Based on the results of the simultaneous test (F test), the influencer role variable (X1) and social media marketing (X2) together have a significant influence on purchase intention (Y), with a calculated f value of 5.717 and a significance of 0.005 (smaller than 0.05). 62.0% of the variation in purchase intention (Y) is caused by the influencer role variable (X1) and social media marketing (X2). Other factors not discussed in this study affect 38.0% of the variation in purchase intention (Y).
THE INFLUENCE OF PRODUCT QUALITY, PRICE, AND ELECTRONIC WORD OF MOUTH ON EMINA PRODUCT PURCHASE DECISIONS (Case Study on UNPAB Management Study Program Students Class of 2020) Nita Salsabila; Annisa Sanny
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 3 No. 6 (2024): MAY
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v3i6.448

Abstract

This study aims to test and find out more clearly "The Effect of Product Quality, Price, and Electronic Word of Mouth on Purchasing Decisions for Emina products (Case Study on UNPAB Management Students class of 2020)". This study uses a quantitative method involving 78 respondents. data collection was carried out using the distribution of questionnaires via google form. The data obtained was analyzed with a statistical formula, namely by using multiple linear regression analysis which was processed using the SPSS version 20 program. The results of quantitative research indicate that Product Quality, Price, and Electronic Word of Mouth partially have a positive and significant effect on Emina Product Purchasing Decisions. and Product Quality, Price, Electronic Word of Mouth simultaneously have a positive and significant effect on Emina Product Purchasing Decisions.
Digital Economic Transformation Through E-Commerce and Fintech in Improving Smes Income Wahyu Indah Sari; Annisa Sanny; Eli Delvi Yanti; Maharani Era
International Journal of Economics, Commerce, and Management Vol. 1 No. 3 (2024): July : International Journal of Economics, Commerce, and Management
Publisher : Asosiasi Riset Ekonomi dan Akuntansi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62951/ijecm.v1i3.504

Abstract

The goal to be achieved from this service is the application of the digital economy through e-commerce and fintech for MSME actors in Kota Pari Village. Then it is hoped that the community/MSME actors will be able to understand that this digital economic transformation is used for the turnover of economic activities so that it will increase the income of business actors in the Pandemic Era so that the products offered are not only marketed in the local area but also internationally. Business actors are increasingly aware of this digital economic transformation, so it is hoped that they will be able to increase their income through product sales by increasing production, expanding sales areas in e-commerce that are already available on the android application. This service activity plan will be carried out for 1 day with counseling with the theme of Education on Digital Economy Transformation Through E-commerce and Fintech in increasing the income of business actors in the COVID-19 Pandemic Era in Kota Pari Village, Pantai Cermin District, Serdang Bedagai Regency and evaluating the results by re-observing the community/MSME actors by looking at the income results and the level of purchasing power of the community.
The Influence Of Product Quality, Service Quality, And O2O Digital Marketing On The Purchase Decision Of Make Over Cosmetic Products Lhia Flora Triwinarti Tambunan; Annisa Sanny; Annisa Febrina
International Journal of Management, Economic and Accounting Vol. 3 No. 1 (2025): February 2025
Publisher : Yayasan Multidimensi Kreatif

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to analyze product quality, service quality and digital marketing online to offline on the purchase decision of make over cosmetic products. Where there is a bound variable, namely the purchase decision and there are three independent variables: product quality, service quality and digital marketing. This study uses primary data by searching for data through the Make Over Transmart Plaza Medan Fair store. The data analysis model in this study uses multiple linear regression. The results of the study showed that the variables of product quality, service quality and digital marketing had a significant effect on consumer purchase decisions at the Make Over Transmart Plaza Medan Fair store.
Co-Authors Anisa Ayu Kurnia Sari Daulay, Muhammad Toyib Della Aureliya Dian Putri Ramadhani Eli Delvi Yanti Eliza Rusliana Br Harahap Etriyani Karolina Br Sembiring Febrina Annisa Firdiya Amiyananda Ginta Puspita Hafizah Khaira Nasution Lhia Flora Triwinarti Tambunan Maharani Era Marsaulina Sirait MIFTAHUL JANNAH Mila Arasy Muhamad Toyib Daulay Nita Salsabila Noni Ardi Putri Khairiyah Ramadhan Harahap Sakdiah Sebayang, Saimara AM Siti Maisyarah Vivi Oxana Putri Wahyu Indah Sari