Strengthening the Intentions and Actions of the Mother in Preparing Vegetables and Fruit Menus through the Emotional Demonstration Method

Suriah (Hasanuddin University, Makassar, Indonesia)
Indra Fajarwati (Hasanuddin University, Makassar, Indonesia)
Muhammad Rachmat (Hasanuddin University, Makassar, Indonesia)
Andi Imam Arundhana (Hasanuddin University, Makassar, Indonesia)

Journal of Management Practices, Humanities and Social Sciences
Vol. 2 No. 2: JMPHSS 2018

This study aims to implement the emotional demonstration education method for reinforcement of mother's intentions and actions in providing a menu of vegetables and fruit for the family. The main subject in providing a menu of vegetables and fruit in the family is the mother. Therefore, an intervention program is needed in the form of an educational method about the benefits and provision of vegetables and fruits at the household level, which can arouse the emotions, and memories of the mother. The research used quasi-experiment method with the nonequivalent control group design. The target population is 649 people, with a sample of 90 housewives (divided into 2 groups; 45 interventions and 45 controls) in two villages. Pre-post-test measurements were carried out to obtain the strengthening of intention and action aspects in providing vegetables and fruits at the household level. The results showed that there was an increase in the intention of housewives in the intervention group by 6.8 points at the value of p = 0.003, while in the control group, the opposite occurred in the form of a decrease in the score of 6.8 (p = 0.229). In addition, there was also an increase in the percentage of housewives who had good actions after the intervention in the two groups, but the number of percentage increases in the intervention group was much greater at 82.3% (p = 0.000) compared to the control group which was only 2.3% (p = 1.000). It was concluded that the intervention using the emotional demonstration method could strengthen the intention and improve the mother's actions in providing a menu of vegetables and fruit for her family. The study makes recommendations for relevant parties such as the health office, health center, and government at the village level and encourages them to collaborate in promoting educational efforts about the importance of providing a menu of vegetables and fruits with the main goal of mothers using the emotional demonstration method integrated into the community movement program to eat fruits and vegetables.