Journal of Management Practices, Humanities and Social Sciences
Vol. 5 No. 2: JMPHSS 2021

A Conceptual Framework for Sustainable Tourism during Pandemic COVID-19

Habib Ullah (The Islamia University of Bahawalpur, Punjab, Pakistan)
Jawad Iqbal (The Islamia University of Bahawalpur, Punjab, Pakistan)
Shahzad Ali Gill (The Islamia University of Bahawalpur, Punjab, Pakistan)



Article Info

Publish Date
29 Sep 2021

Abstract

The main purpose of this research paper is to give a conceptual framework for sustainable tourism during pandemic like COVID-19 and also build a theoretical understanding of the key concepts relevant to sustainable tourism, which include perceived riskmitigating measures, community satisfaction, community involvement, community attachment, smart tourists' destination selection process, the impact of fear of COVID-19 and role of netizens in sustaining tourism. A qualitative research design is adopted in this study after taking insights from literature about sustainable tourism during the COVID-19 pandemic and conducting interviews with local community members directly participating in tourism activities and tourists who continued their tourism activities during these days. Finally proposes antecedents for sustainable tourism during the COVID-19 pandemic. The key ϐindings of this study reveal that society plays the main role in sustaining tourism during a pandemic. This study also provides a conceptual model for measuring sustainable tourism during the COVID-19 pandemic or any other pandemics like this COVID-19. And also, this study provides a deep understanding of those variables involved in the proposed conceptual framework. This study contributes to theory by providing latent variables for sustainable tourism useful for when the tourism industry is facing crises due to pandemic COVID-19. It also provides a conceptual framework with those variables that remain underexplored in previous studies. This conceptual model and literature review from previous studies add to the body of knowledge by introducing latent variables, while the conceptual model proposes relationships between these factors.

Copyrights © 2021






Journal Info

Abbrev

jmphss

Publisher

Subject

Arts Humanities Economics, Econometrics & Finance Education Social Sciences

Description

The Journal of Management Practices, Humanities and Social Sciences (JMPHSS) is dedicated to providing comprehensive coverage of organizational challenges and theories within the realms of social sciences, humanities, and management. Emphasizing comparative and transnational methodologies, the ...