ANALISIS MANAJEMEN RISIKO KEUANGAN PADA UMKM WARUNG MAKAN “TANJUNG RAYA” DI KOTA SEKADAU

Junianta, Maria
Yulita
Mutyarani, Rara

JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi)
Vol 12 No 1 (2025): JMBI UNSRAT Volume 12 Nomor 1

Micro, Small, and Medium Enterprises (MSMEs) are the backbone of local economies in Sekadau City, yet face financial risk management challenges. This study aims to analyze financial risk management at Tanjung Raya Food Stall. Using qualitative methods with descriptive analysis, interviews, and documentation, the results show that Tanjung Raya successfully manages financial risks through: (1) innovative menu and customer service, (2) business diversification (catering), (3) efficient cash flow and inventory management, and (4) independent working capital management. Tanjung Raya demonstrates effective financial risk management, reflecting prudent financial management and a focus on sustainability