Jurnal Fokus Manajemen
Vol 5 No 1 (2025): February

The Influence Of Financial Inclusion, Consumptive Lifestyle And Promotion On The Level Of Impulse Shopping In Management Students Of Universitas Pembangunan Panca Budi Medan

Manullang, Ica Delina (Unknown)
Hernawaty, Hernawaty (Unknown)

Article Info

Publish Date
21 Feb 2025

Abstract

This research aims to test and determine the influence of financial inclusion, consumer lifestyle and promotion on impulsive shopping among students at the Pancabudi Development University, Medan. The method used is a quantitative approach with the help of the SPSS application. This research uses multiple linear regression analysis. The sample in this study was 82 respondents. Primary data collection uses a questionnaire. And the results of this research show that financial inclusion, consumer lifestyle and promotion simultaneously have a positive and significant effect on impulsive shopping among students at the Pancabudi Development University, Medan

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Journal Info
Jurnal Fokus Manajemen
Website

Abbrev

fokusman

Publisher

Universitas Dehasen Bengkulu

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Description

Management Focus Journal covers various research approaches, namely: quantitative, qualitative and mixed methods. Management Focus Journal (JFM) focuses on various themes, topics and aspects of management, strategic management and entrepreneurship, including (but not limited to) the following ...