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All Journal Jurnal Fokus Manajemen
Manullang, Ica Delina
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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The Influence Of Financial Inclusion, Consumptive Lifestyle And Promotion On The Level Of Impulse Shopping In Management Students Of Universitas Pembangunan Panca Budi Medan Manullang, Ica Delina; Hernawaty, Hernawaty
Jurnal Fokus Manajemen Vol 5 No 1 (2025): February
Publisher : LPPJPHKI Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jfm.v5i1.7993

Abstract

This research aims to test and determine the influence of financial inclusion, consumer lifestyle and promotion on impulsive shopping among students at the Pancabudi Development University, Medan. The method used is a quantitative approach with the help of the SPSS application. This research uses multiple linear regression analysis. The sample in this study was 82 respondents. Primary data collection uses a questionnaire. And the results of this research show that financial inclusion, consumer lifestyle and promotion simultaneously have a positive and significant effect on impulsive shopping among students at the Pancabudi Development University, Medan
Co-Authors Hernawaty Hernawaty