Innovative: Journal Of Social Science Research
Vol. 5 No. 2 (2025): Innovative: Journal Of Social Science Research

Pengaruh Integrated Marketing Communication terhadap Brand Image Glad2glow

Salsabila, Salsabila (Unknown)
Maulya, Widya (Unknown)
Q, Hawa Arofah (Unknown)
Hamidah, Nur (Unknown)
El Adawiyah, Sadiyah (Unknown)

Article Info

Publish Date
03 Mar 2025

Abstract

This study aims to provide an explanation of Integrated Marketing Communication (IMC) and Glad2glow's brand image. This study was conducted with a quantitative approach and using an online survey method. 38 people surveyed purchased and knew Glad2glow products. To show the role of IMC in creating a positive brand image and increasing consumer loyalty, data analysis was conducted using a simple linear regression test with the help of SPSS. To develop a more integrated and efficient marketing strategy, Glad2glow can consider the suggestions given.

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Journal Info
Innovative: Journal Of Social Science Research
Website

Abbrev

Innovative

Publisher

Universitas Pahlawan Tuanku Tambusai

Subject

Humanities Computer Science & IT Law, Crime, Criminology & Criminal Justice Public Health Other

Description

Innovative: Journal Of Social Science Research is a journal managed by Universitas Pahlawan Tuanku Tambusai which bridges researchers to publish research results in all scientific fields (multidiscipline). This includes the fields of education, health, law, economics, IT (Informatics Engineering), ...