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All Journal Innovative: Journal Of Social Science Research
Maulya, Widya
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Humanities Computer Science & IT Law, Crime, Criminology & Criminal Justice Public Health Other

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Pengaruh Integrated Marketing Communication terhadap Brand Image Glad2glow Salsabila, Salsabila; Maulya, Widya; Q, Hawa Arofah; Hamidah, Nur; El Adawiyah, Sadiyah
Innovative: Journal Of Social Science Research Vol. 5 No. 2 (2025): Innovative: Journal Of Social Science Research
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/innovative.v5i2.17706

Abstract

This study aims to provide an explanation of Integrated Marketing Communication (IMC) and Glad2glow's brand image. This study was conducted with a quantitative approach and using an online survey method. 38 people surveyed purchased and knew Glad2glow products. To show the role of IMC in creating a positive brand image and increasing consumer loyalty, data analysis was conducted using a simple linear regression test with the help of SPSS. To develop a more integrated and efficient marketing strategy, Glad2glow can consider the suggestions given.
Co-Authors Adawiyah, Sa'diyah El Nur Hamidah, Nur Q, Hawa Arofah Salsabila, Salsabila