Innovative: Journal Of Social Science Research
Vol. 5 No. 1 (2025): Innovative: Journal Of Social Science Research

Promotion Strategy In Increasing The Number Of Customers At Pt Cakrawala Putra Bersama Banjarmasin: Strategi Promosi Dalam Meningkatkan Jumlah Pelanggan Pada PT Cakrawala Putra Bersama Di Banjarmasin

Asori, Ali (Unknown)
Hariandi, Chandra (Unknown)

Article Info

Publish Date
02 Feb 2025

Abstract

This study aims to determine the role of promotion in increasing the number of customers at PT. Cakrawala Putra Bersama in Banjarmasin and what kinds of promotions can increase the number of consumers/customers in a company. The method used in this study is a qualitative descriptive method that aims to describe the nature of something that is going on at the time  the researchwas conducted to examine the causes of a particular symptomThe results of this study show that promotion plays a very important rolepromotion activities that companies do then the creation of profits for the company itself, but vice versa if the company is less active in promoting it is likely to cause a loss for the company

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Journal Info
Innovative: Journal Of Social Science Research
Website

Abbrev

Innovative

Publisher

Universitas Pahlawan Tuanku Tambusai

Subject

Humanities Computer Science & IT Law, Crime, Criminology & Criminal Justice Public Health Other

Description

Innovative: Journal Of Social Science Research is a journal managed by Universitas Pahlawan Tuanku Tambusai which bridges researchers to publish research results in all scientific fields (multidiscipline). This includes the fields of education, health, law, economics, IT (Informatics Engineering), ...