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All Journal Innovative: Journal Of Social Science Research
Asori, Ali
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Humanities Computer Science & IT Law, Crime, Criminology & Criminal Justice Public Health Other

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Promotion Strategy In Increasing The Number Of Customers At Pt Cakrawala Putra Bersama Banjarmasin: Strategi Promosi Dalam Meningkatkan Jumlah Pelanggan Pada PT Cakrawala Putra Bersama Di Banjarmasin Asori, Ali; Hariandi, Chandra
Innovative: Journal Of Social Science Research Vol. 5 No. 1 (2025): Innovative: Journal Of Social Science Research
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/innovative.v5i1.18133

Abstract

This study aims to determine the role of promotion in increasing the number of customers at PT. Cakrawala Putra Bersama in Banjarmasin and what kinds of promotions can increase the number of consumers/customers in a company. The method used in this study is a qualitative descriptive method that aims to describe the nature of something that is going on at the time  the researchwas conducted to examine the causes of a particular symptomThe results of this study show that promotion plays a very important rolepromotion activities that companies do then the creation of profits for the company itself, but vice versa if the company is less active in promoting it is likely to cause a loss for the company
Co-Authors Hariandi, Chandra