ORGANIZE: Journal of Economics, Management and Finance
Vol. 4 No. 1 (2025): Economic Transformation and Development

Effective Digital Marketing Strategies To Optimize Digital Business

Yola Roudhatun Ainy (Unknown)



Article Info

Publish Date
12 Mar 2025

Abstract

Digital marketing has become an essential element in modern business strategies, especially in the ever-evolving digital age. This article explains the importance of digital marketing in optimizing business, focusing on the various strategies that can be implemented to achieve specific business goals. In this context, knowledge of target audience characteristics, selection of the right digital platform, and provision of quality content are key. In addition, this article discusses various digital marketing strategies, including SEO, SEM, social media marketing, and the use of influencers. By utilizing digital technology and data analytics, companies can increase customer engagement, expand market reach, and achieve sustainable growth. Digital marketing is not just about reaching consumers, but also about building strong relationships to create long-term value for the company.

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Journal Info

Abbrev

i

Publisher

Subject

Economics, Econometrics & Finance

Description

FOCUS Journal of Economics, Management and Finance provides scientific articles developed in attending through the article publications, original research report, reviews, and scientific commentaries in economics. SCOPE Journal of Economics, Management and Finance encompasses research papers from ...