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All Journal ORGANIZE: Journal of Economics, Management and Finance
Yola Roudhatun Ainy
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Economics, Econometrics & Finance

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Effective Digital Marketing Strategies To Optimize Digital Business Yola Roudhatun Ainy
ORGANIZE: Journal of Economics, Management and Finance Vol. 4 No. 1 (2025): Economic Transformation and Development
Publisher : Perkumpulan Dosen Fakultas Agama Islam Indramayu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58355/organize.v4i1.118

Abstract

Digital marketing has become an essential element in modern business strategies, especially in the ever-evolving digital age. This article explains the importance of digital marketing in optimizing business, focusing on the various strategies that can be implemented to achieve specific business goals. In this context, knowledge of target audience characteristics, selection of the right digital platform, and provision of quality content are key. In addition, this article discusses various digital marketing strategies, including SEO, SEM, social media marketing, and the use of influencers. By utilizing digital technology and data analytics, companies can increase customer engagement, expand market reach, and achieve sustainable growth. Digital marketing is not just about reaching consumers, but also about building strong relationships to create long-term value for the company.
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