Innovative: Journal Of Social Science Research
Vol. 5 No. 2 (2025): Innovative: Journal Of Social Science Research

Persepsi Risiko dan E-Trust dalam Mempengaruhi Purchase Intention di TikTok Shop: Studi Pada Pengguna di Kabupaten Kolaka

Rismal, Rismal (Unknown)
Kumalasari, Fitri (Unknown)
Stiadi, Muhamad (Unknown)

Article Info

Publish Date
11 Mar 2025

Abstract

This research aims to examine the influence of risk perception and e-trust on purchase intention in TikTok Shop, with a focus on users in Kolaka Regency. A quantitative approach was employed, and data was gathered through an online questionnaire (Google Form). The study's population includes Kolaka Regency residents interested in shopping on the TikTok Shop marketplace. A total of 104 respondents were selected as the sample. Data analysis was performed using the Structural Equation Modeling (SEM) method based on Partial Least Squares (PLS) with Smart-PLS 3.0. The results indicate that risk perception and e-trust have a significant and positive impact on purchase intention in TikTok Shop.

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Journal Info
Innovative: Journal Of Social Science Research
Website

Abbrev

Innovative

Publisher

Universitas Pahlawan Tuanku Tambusai

Subject

Humanities Computer Science & IT Law, Crime, Criminology & Criminal Justice Public Health Other

Description

Innovative: Journal Of Social Science Research is a journal managed by Universitas Pahlawan Tuanku Tambusai which bridges researchers to publish research results in all scientific fields (multidiscipline). This includes the fields of education, health, law, economics, IT (Informatics Engineering), ...