This article is about studying exemplary values in the film Titir, which tells the story of KH. Ahmad Dahlan is a leading Islamic organization in Indonesia for the welfare of teachers and Muhammadiyah schools. The method used is qualitative by observing the Titir film using note-taking techniques. The approach used is Charles Sainsders Peirce's semiotic analysis by explaining the visual data depicted in the Titir film. This film not only provides a narrative story of struggle but also as a visual medium that conveys exemplary values through the words and actions carried out between the characters. As a result, KH Ahmad Dalan's exemplary value was obtained. Ahmad Dahlan in the film Titir is leadership, love, and honesty.
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