Bussman Journal : Indonesian Journal of Business and Management
Vol. 5 No. 1 (2025): Bussman Journal | Januari - April 2025

APAKAH PERCEIVED ENJOYMENT MEDIATOR DALAM MENGUJI EFEK PERCEIVED EASE OF USE TERHADAP BEHAVIORAL INTENTION?

Sjahruddin, Herman (Unknown)
Halim, Ardiansyah (Unknown)
Ramli, Virginia Shera Oktavia (Unknown)
Suan, Gustaf Arminto (Unknown)
Manek, Landriana Un (Unknown)
Irvine, Teddy (Unknown)



Article Info

Publish Date
02 Feb 2025

Abstract

The rapid development of technology has a positive impact on the Indonesian economy as seen by the tendency of people to switch from using cash as a means of payment to using non-cash payments, which are more economical and efficient for transactions. This research is a perceptual research that places perceived enjoyment as a mediator in explaining the effect of perceived ease of use on the behavioural intention of DANA e-wallet users. This perceptual study involved 55 students as respondents, the data was analysed using structural equation modelling with the help of Smart PLS-4. The findings of this study provide evidence that high perceived ease of use has a real impact in increasing perceived enjoyment and behavioural intention. The other causality, namely low perceived enjoyment, cannot make a meaningful contribution to behavioural intention. The role of perceived enjoyment as a mediator is not proven in explaining the effect of perceived ease of use on behavioural intention.

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Journal Info

Abbrev

home

Publisher

Subject

Economics, Econometrics & Finance

Description

Bussman Journal: Indonesian Journal of Business and Management is a multidisciplinary Open Access Journal that strives for inclusivity and global reach. The broad scope of the Journal creates a perfect environment to foster connections between researchers across all areas of Business & Management ...