<![CDATA[This study aims to determine the direct effect of product quality and brand image onrepurchase intention through customer satisfaction as an intervening variable. This researchis a quantitative research by measuring product quality variables. Brand image, repurchaseintention, and satisfaction using a closed questionnaire. The questionnaire scoring scale foreach variable is 1-5 so that theoretically the range of scores obtained by respondents isbetween 20-100. Data collection was carried out by distributing questionnaires to a sampleof 50 respondents. Data analysis in this study used path analysis (Path) with the help of theSPSS Version 25.0 application. The results showed that there was a direct influence betweenproduct quality and customer satisfaction at Dirgantara Cake in East Lampung. There is adirect influence of brand image on customer satisfaction at Dirgantara Cake in EastLampung. There is a direct influence on product quality on the repurchase intention ofDirgantara Cake customers in East Lampung. There is a direct influence of brand image onthe repurchase intention of Dirgantara Cake customers in East Lampung. There is a directinfluence between customer satisfaction and repurchase intention of Dirgantara Cakecustomers In East Lampung]]>
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