Jurnal Manajemen DIVERSIFIKASI
Vol. 5 No. 1 (2025): Maret

Pengaruh Produk, Harga, Distribusi Terhadap Volume Penjualan Produk Nabati Pada PT. Pinus Merah Abadi

Davin, M (Unknown)
Sri Retnaning Rahayu (Unknown)
Jati Imantoro (Unknown)

Article Info

Publish Date
09 Mar 2025

Abstract

Based on field findings, the issue identified is the fluctuation, which tends to decrease, in thesales volume of PT Pinus Merah Abadi. The objective of this study is to determine the impactof product, price, and distribution on the sales volume of Nabati products at PT Pinus MerahAbadi. This study is a quantitative research, using an explanatory research type, with timeseries data from July 2022 to May 2023, and analyzed using multiple linear regression. Theresults show that price has a positive effect on the sales volume at PT Pinus Merah Abadi.Product has a positive effect on the sales volume at PT Pinus Merah Abadi. Distribution hasa positive effect on the sales volume at PT Pinus Merah Abadi. Price, product, anddistribution together have a positive effect on the sales volume at PT Pinus Merah Abadi,with the most significant variable being price.

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Journal Info
Jurnal Manajemen DIVERSIFIKASI
Website

Abbrev

diversifikasi

Publisher

Universitas Muhammadiyah Metro

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Description

Jurnal Manajemen DIVERSIFIKASI (e-issn: 2774-5309, p-issn: 2774-5295) adalah jurnal yang dikelola oleh Program Studi S1 Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Muhammadiyah Metro. Jurnal ini diterbitkan dalam jangka waktu triwulanan dalam satu tahun yaitu Maret, Juni, September dan ...