JURNAL PUSTAKA KOMUNIKASI
Vol 8, No 1 (2025): Accredited by Kemendikbud Dikti SK No. 79/E/KPT/2023

Peran Pengetahuan dalam Memengaruhi Niat Berhenti Konsumsi Boba Kajian Konten TikTok @farhanzubedi

Widyatna, Tazkiya Syifa Azaria (Unknown)
Gracia, Amanda Bunga (Unknown)
Al Husain, Andi Hasan (Unknown)



Article Info

Publish Date
16 Mar 2025

Abstract

Boba drinks are drinks that are being sold in the market, but these drinks have a high sugar content, as well as calories that can cause several serious diseases, one of which is diabetes. So there is a need for health education to the public, one of which is through a social media platform, namely Tiktok. The purpose of this study is to see the effect of tiktok content on diabetes @farhanzubedi on knowledge, knowledge on intention to stop consuming boba, tiktok content on diabetes @farhanzubedi on intention to stop consuming boba, and tiktok content on diabetes @farhanzubedi on intention to stop consuming boba by Indonesian students through knowledge. Researchers use quantitative research methods by distributing questionnaires online to obtain data, then path analysis is used as a data analysis technique assisted by the SPSS application as a test tool. The results showed that @farhanzubedi's diabetes content affects knowledge among Indonesian students, knowledge affects intention to stop consuming boba, @farhanzubedi's diabetes content affects intention to stop consumption among Indonesian students, and @farhanzubedi's diabetes content affects intention to stop consuming boba through knowledge among Indonesian students.

Copyrights © 2025






Journal Info

Abbrev

pustakom

Publisher

Subject

Languange, Linguistic, Communication & Media Social Sciences

Description

Jurnal Pustaka Komunikasi is a scientific journal that publishes scientific articles specifically for the study of communication sciences. Jurnal Pustaka Komunikasi contains articles on Communication Science, communication management, advertising, journalism, public relations, broadcasting and media ...