Article Per Year (5 Year)
p-Index From 2020 - 2025
2.286
P-Index
This Author published in this journals
All Journal Wacana: Jurnal Ilmiah Ilmu Komunikasi JURNAL PUSTAKA KOMUNIKASI Business Economic, Communication, and Social Sciences Journal (BECOSS) ABDI MOESTOPO: Jurnal Pengabdian pada Masyarakat eProceedings of Management Indonesian Journal of Humanities and Social Sciences
Amanda Bunga Gracia
Universitas Telkom, Bandung
Religion Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences

Published : 14 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 14 Documents
Search

 1   2 
EFEKTIVITAS INSTAGRAM SEBAGAI SARANA INFORMASI DAN PROMOSI PENGAJIAN MAJLIS TALIM SUBULUSSALAM Andi Rosandi; Amanda Bunga Gracia
Jurnal Pustaka Komunikasi Vol 3, No 2 (2020): Accredited by Kemenristekdikti RI SK No. 28/E/KPT/2019
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/pustakom.v3i2.1131

Abstract

This research discusses the exposure of the information content of the Majlis Ta'lim Subulussalam communal recitation on Instagram and the effectiveness of promotion using the AISAS method. This research employed a survey method supported by the result of the quantitative data gathered from an online questionnaire. This study shows two important matters, such as the relationship resulted from the Spearman Rank test, and the effect resulted from the Simple Linear Regression Analysis.The first result entails a significant relationship between the exposure of the information on Instagram and the audiences Attention. There also is a noteworthy relationship between the exposure of the information on Instagram and the audiences Interest. Differently from the previous findings, it is shown that there is no significant relationship between the exposure of the information on Instagram and the behavior of Search for the communal recitation location. There is also not found any significant relationship between the behavior of audience to attend (Action). Additionally, there is no significant relationship on the behavior of Share because of the exposure of Instagram information. Secondly, there is no significant effect between the content information exposure on Instagrm (X) towards the promotion of the Majlis Ta'lim Subulussalam communal recitation (Y), it is proven by the finding of Sig. 0,110 0,05 and the positive effect gains only 4,9% which implies that the promotion effectiveness might be affected by other variables that were not studied in this research.
The Influence of Electronic Word of Mouth on Somethinc Brand Image Among Millienial and Gen Z Madyna Zalza Azahra Suhajar; Dini Salmiyah Fithrah Ali; Amanda Bunga Gracia
WACANA: Jurnal Ilmiah Ilmu Komunikasi Volume 22, No. 2 December 2023
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/wacana.v22i2.3114

Abstract

The large number of people using Twitter to obtain information has resulted in several Twitter accounts using the autobase feature, such as the @ohmybautybank account. On the @ohmybautybank account, there are many discussions about cosmetic and skincare products. This study aims to measure how much influence Electronic Word of Mouth has on Brand Image Somewhat among Millennials and Gen Z (Study of Followers of the Ohmybautybank Twitter Account). The research method used was quantitative descriptive, using a probability sampling technique to 400 respondents was carried out by distributing questionnaires online to followers of the Twitter account @ohmybeautybank. Based on the results of the analysis of the Electronic Word of Mouth regression model on social media Twitter has a significant influence on Brand Image Something. Then the influence of Electronic Word of Mouth on Brand Image Something is 42.2% while the rest is influenced by other factors outside this study.
The Effect of Experiential Brand Activation Through Vidio's "Roaring Night" Event on Customer Trust Faaiz, Muhammad Al; Dianita, Indria Angga; Gracia, Amanda Bunga; Seprina, Wa Ode
Business Economic, Communication, and Social Sciences Journal (BECOSS) Vol. 6 No. 3 (2024): BECOSS
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/becossjournal.v6i3.12142

Abstract

The growth of Over-The-Top (OTT) services has led to a cultural shift towards streaming, which has been accompanied by a rise in content piracy. As the official broadcaster for the English Premier League in Indonesia, Vidio encounters significant challenges from piracy that undermine customer trust and loyalty. Declines in customer trust can lead to increased customer attrition and reduced loyalty. To address these issues and rebuild customer trust, Vidio implemented an Experiential Brand Activation strategy through the "Roaring Night" event. This study investigates how Experiential Brand Activation affects customer trust using a quantitative research method, surveying 400 members from 11 English Premier League fan communities in Jakarta. The findings show a positive link between Experiential Brand Activation and customer trust. However, the correlation analysis reveals a weak but statistically significant relationship (coefficient 0.180, p = 0.000), with Experiential Brand Activation accounting for only 3.2% of the variance in customer trust. This indicates that other factors also play a role. Future research should use qualitative methods to explore these additional factors, including customer engagement, celebrity endorsements, and loyalty. This study provides valuable insights for OTT marketing strategies, highlighting the importance of a holistic approach to enhancing long-term consumer trust and loyalty. Studi ini memberikan wawasan berharga untuk strategi pemasaran OTT, menyoroti pentingnya pendekatan holistik untuk meningkatkan kepercayaan dan loyalitas konsumen jangka panjang.
Empowering Deaf Students Through Entrepreneurship Workshop with A Community Service Initiative by Telkom University Arifputri, Aiza Nabilla; Gracia, Amanda Bunga; Seprina, Wa Ode; Ekaputri, Sarah Derma; Putri, Nandita Alya
ABDI MOESTOPO: Jurnal Pengabdian Pada Masyarakat Vol 8, No 1 (2025): Januari 2025
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/abdimoestopo.v8i1.4241

Abstract

This article discusses a community service project conducted by Communication Science and Public Relations lecturers from the Faculty of Communication and Social Sciences at Telkom University in collaboration with Cicendo State Special School in Bandung. The project aims to empower hearing- impaired students by providing vocational and entrepreneurship training, addressing broader challenges faced by people with disabilities in Indonesia. Empowerment is conducted through training that includes three sessions. The first session is a presentation on entrepreneurship theory, the second session involves practical application of the Business Model Canvas, and the third session is a group activity to encourage teamwork and creativity. The results show a significant improvement in students' understanding of business concepts and their ability to develop viable business models. Challenges related to varying literacy levels among students were addressed by providing additional support and resources. This initiative highlights the importance of inclusive education and the need for ongoing efforts to promote disability inclusion in line with Sustainable Development Goals 4 (quality education) and 10 (reduced inequalities). This Community Service Program not only equips students with practical skills but also boosts their confidence and readiness to meet industry needs.
Peran Pengetahuan dalam Memengaruhi Niat Berhenti Konsumsi Boba Kajian Konten TikTok @farhanzubedi Widyatna, Tazkiya Syifa Azaria; Gracia, Amanda Bunga; Al Husain, Andi Hasan
Jurnal Pustaka Komunikasi Vol 8, No 1 (2025): Accredited by Kemendikbud Dikti SK No. 79/E/KPT/2023
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/pustakom.v8i1.3997

Abstract

Boba drinks are drinks that are being sold in the market, but these drinks have a high sugar content, as well as calories that can cause several serious diseases, one of which is diabetes. So there is a need for health education to the public, one of which is through a social media platform, namely Tiktok. The purpose of this study is to see the effect of tiktok content on diabetes @farhanzubedi on knowledge, knowledge on intention to stop consuming boba, tiktok content on diabetes @farhanzubedi on intention to stop consuming boba, and tiktok content on diabetes @farhanzubedi on intention to stop consuming boba by Indonesian students through knowledge. Researchers use quantitative research methods by distributing questionnaires online to obtain data, then path analysis is used as a data analysis technique assisted by the SPSS application as a test tool. The results showed that @farhanzubedi's diabetes content affects knowledge among Indonesian students, knowledge affects intention to stop consuming boba, @farhanzubedi's diabetes content affects intention to stop consumption among Indonesian students, and @farhanzubedi's diabetes content affects intention to stop consuming boba through knowledge among Indonesian students.
The Influence of Sustainability Campaign Messages on “Pijak Bumi” Brand Image Through Price Perception Arika, Linda Okti; Gracia, Amanda Bunga; Al Husain, A. Hasan
WACANA: Jurnal Ilmiah Ilmu Komunikasi Volume 24, No. 1 June 2025
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/wacana.v24i1.4247

Abstract

This research aims to explore how sustainability campaign messages can influence the brand image of Pijak Bumi as an environmentally friendly brand, with price perception considered as a mediating variable. The theory employed in this study is the S-O-R (Stimulus-Organism-Response) theory, which explains how stimuli perceived by individuals can trigger responses, whether positive or negative, internally or externally. The research adopts a quantitative approach with an associative method. Based on its objectives and data type, this study falls into the descriptive category. The data analysis technique used is Partial Least Square-Structural Equation Modeling (PLS-SEM), enabling researchers to test complex relationships between variables. The study findings indicated that sustainability campaign messages significantly influence the brand image of Pijak Bumi as an environmentally friendly brand, with price perception acting as a mediator. The alternative hypothesis is accepted, while the null hypothesis is rejected, indicating that price perception plays a crucial role in reinforcing the impact of campaign messages on brand image. These findings provide valuable insights for marketers in designing effective communication strategies to enhance the promoted brand image.
Parental Perspectives Limit Disabled Children’s Future in Indonesia Higher Education Putri, Nandita Alya; Gracia, Amanda Bunga
WACANA: Jurnal Ilmiah Ilmu Komunikasi Volume 24, No. 1 June 2025
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/wacana.v24i1.4933

Abstract

Ensuring equitable access to education for children with disabilities (CWD) is essential to maintaining their fundamental right to learning. Despite strides made in inclusive education, there remains a need for more cohesive efforts, as evidenced by a review in other research mentioning the lack of readiness and management. This research explores the factors influencing parents’ intentions regarding the pursuit of higher education for their disabled children, framed within the Theory of Reasoned Action (TRA) to explain the underlying behavioral drivers. The study indicates that parental attitudes play a significant role in shaping these intentions, with knowledge as a background factor, showing a moderate significance level. Emphasizing the pivotal role of cultivating positive attitudes towards inclusive higher education, the study underscores the critical importance of parental awareness regarding disability inclusion in higher education. Accordingly, efforts to strengthen parental understanding of inclusive education options are essential. The study advocates for collaborative actions between parents and educational institutions to establish nurturing and inclusive learning environments for disabled students. Its findings highlight the necessity for targeted interventions through communication strategy to enhance parental awareness and foster positive attitudes towards inclusive education, thus driving the accessibility and quality of education for CWD.
The Influence of Mothers' Knowledge Towards Their Perceived Behavioral Control Putri, Tiara Amelia; Gracia, Amanda Bunga; Destiwati, Rita
WACANA: Jurnal Ilmiah Ilmu Komunikasi Volume 23, No. 2 December 2024
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/wacana.v23i2.3984

Abstract

This research explores the environmental impact of baby formula production and its influence on breastfeeding rates, particularly in Asia. It highlights the role of the Breastfeeding Mother Community on Facebook in raising awareness among mothers, despite a lack of content on the environmental drawbacks of formula milk. The study aims to assess community members’ knowledge of these impacts and its effect on their behavior. Using the TPB theory, it investigates the link between environmental knowledge and perceived behavioral control. The research uses a quantitative approach, using questionnaires, with a sample of 400 respondents from the community. This research employs various data analysis techniques, including descriptive analysis, normality test, simple linear regression analysis, hypothesis testing, and the coefficient of determination test. The findings reveal that the knowledge of the Breastfeeding Mother Community members on Facebook about the environmental impact of formula milk production influences their perceived behavioral control by 28.2%. The remaining percentage is influenced by variables not covered in this research. However, the results indicate no significant influence, as evidenced by the calculated T value being greater than the T table (-4.742 1.965), leading to the rejection of H1 and acceptance of H0.
Building A Sub-Website: Facilitating Accessibility For Inclusive Higher Education Disability-Friendly Universities In Indonesia Arifputri, Aiza Nabilla; Ekaputri, Sarah Derma; Gracia, Amanda Bunga; Lestari, Martha Tri; Aziz, Rifqi Abdul; Dhamayanti, Elfryda Amelia; Putra, Nandita Alya; Mahaputra, Komang Sadhu; Calista, Malika
ABDI MOESTOPO: Jurnal Pengabdian Pada Masyarakat Vol 8, No 2 (2025): Juli 2025
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/abdimoestopo.v8i2.4944

Abstract

The Community Service Program (CSM) aims to facilitate information access for students with disabilities aspiring to pursue higher education. In collaboration with internal partners from PUTI and international partners from Lancaster University, the program is developing a sub-website within Telkom University's platform as a Data Integration Hub for disability-friendly universities across Indonesia. This sub-website will serve as a central access point for comprehensive information on universities that support the needs of students with disabilities nationwide. Additionally, it will act as a research hub for disability inclusion studies. By updating the main website https://telkomuniversity.ac.id and introducing a sub-domain, the initiative seeks to make it easier for students with disabilities and their parents/guardians to access information about disability-friendly universities in Indonesia, both public and private. Currently, the working version of the website is hosted on the domain https://ideahub-snowy.vercel.app, pending security approval from the internal PUTI (Information Technology Centre). Disability-friendly universities are institutions that accommodate students with various types of disabilities across their faculties and programs nationwide. Through this development, the program aims to provide more accessible and inclusive information for individuals with disabilities, while also raising awareness about the importance of disability inclusion in educational environments.
Pengaruh Brand Ambassador Yasmin Napper Terhadap Brand Image Kosmetik Wardah Wulandari, Karina Puspa Ayu; Fitrah, Dini Salmiyah; Gracia, Amanda Bunga
eProceedings of Management Vol. 10 No. 6 (2023): Desember 2023
Publisher : eProceedings of Management

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Berdasarkan mayoritas publik belanja kosmetik di E-commerce dapat disimpulkan bahwa 66% konsumen membeli kosmetik melalui e-commerce dan dimana brand wardah menjadi salah satu kosmetik yang melakukan penjualan kosmetik di e-commerce (Reza, 2022) . Wardah menggandeng Yasmin Napper untuk mendukung pemasaran produk wardah. Penelitian ini bertujuan untuk mengetahui seberapa besar pengaruh Yasmin Napper sebagai brand ambassador terhadap brand image kosmetik wardah dimana pada pengguna kosmetik wardah gen Z di Bandung. Indikator yang di uji pada pada penelitian ini yaitu Yasmin Napper sebagai brand ambassador yang dimana terdapat sub – variabel visibility credibility, attraction dan power (Raihanah et al., 2021). Serta pada brand image wardah ini terdapat beberapa sub – variabel yaitu strength, uniqueness, dan favourable (Raihanah et al., 2021). Jenis penelitian ini menggunakan pendekatan kuantitatif dengan menggunakan metode survei yang dimana gen Z menjadi populasi pada penelitian ini. Teknik pada penelitian ini menggunakan non probability dan menggunakan teknik sample purposve sampling dan mendapatkan 385 responden melalui penyebaran kuesioner. Pada hasil penelitian ini menunjukan adanya pengaruh signifikan Yasmin Napper sebagai brand ambassador terhadap brand image produk kosmetik wardah. Berdasarkan hasil dari regresi linear sederhana bahwa brand ambassador memiliki pengaruh positif terhadap brand image yang dimana setiap kenaikan satu variabel brand ambassador dapat mempengaruhi brand image sebesar 0,230, serta dengan koefisien determinasi sebesar 11,7% sedangkan sisanya di pengaruhi oleh faktor lain.Kata Kunci-Brand Ambassador, Brand Image, Gen Z
Co-Authors Aiza Nabilla Arifputri Andi Hasan Al Husain Andi Rosandi Arika, Linda Okti Calista, Malika Dhamayanti, Elfryda Amelia Dhiaulhaq, Rahadatul Aisyah Ekadiputri, Syifa Aulia Faaiz, Muhammad Al Faishal, Muhammad Ariq Fithrah Ali, Dini Salmiyah Fitrah, Dini Salmiyah Indria Angga Dianita Madyna Zalza Azahra Suhajar Mahaputra, Komang Sadhu Martha Tri Lestari Putra, Nandita Alya Putri, Nandita Alya Putri, Tiara Amelia Rifqi Abdul Aziz Rita Destiwati Sarah Derma Ekaputri Seprina, Wa Ode Widyatna, Tazkiya Syifa Azaria Wulandari, Karina Puspa Ayu Zulvi Kori’ah