J-CEKI
Vol. 4 No. 1: Desember 2024

Pengaruh Diversifikasi Portofolio Terhadap Ketahanan Keuangan Individu Di Masa Krisis Ekonomi : Studi Kasus Pada Investor Ritel Di Surabaya Selama 2019-2024

Ayu Asari (Universitas 17 Agustus 1945 Surabaya)
Marcella Aullia Jayadi (Universitas 17 Agustus 1945 Surabaya)
Uhti Noer Choliza Safitri (Universitas 17 Agustus 1945 Surabaya)
Maria Yovita R.Pandin (Universitas 17 Agustus 1945 Surabaya)



Article Info

Publish Date
14 Nov 2024

Abstract

This study aims to analyze the effect of portfolio diversification on individual financial resilience, especially among retail investors in Surabaya, during the 2019-2024 economic crisis period. Portfolio diversification is an investment strategy used to reduce risk through asset allocation in various investment instruments. A quantitative method with a descriptive approach was used in this study, involving 50 student retail investors as samples. Data were collected through questionnaires and analyzed using simple linear regression. The results show that there is a positive and significant relationship between portfolio diversification and financial resilience, with a correlation value (R) of 0.589 and a coefficient of determination (R Square) of 34.7%. This means that portfolio diversification contributes to financial resilience by 34.7%, while the rest is influenced by other variables. The F test shows a significance value of 0.000 <0.05, which means that the alternative hypothesis is accepted, so that portfolio diversification has a significant effect on financial resilience. This research provides insight that diversification is an important strategy for retail investors to maintain their financial stability during times of crisis.

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Journal Info

Abbrev

J-CEKI

Publisher

Subject

Humanities Social Sciences

Description

J-CEKI : Jurnal Cendekia Ilmiah diterbitkan oleh CV. ULIL ALBAB CORP. J-CEKI terbit 6 kali dalam setahun atau tiap 2 bulan sekali. J-CEKI menerbitkan artikel bidang Humaniora dan Ilmu Sosial. Humaniora: Bahasa dan Linguistik, Sejarah, Sastra, Seni Pertunjukan, Filsafat, Agama, Seni Rupa. Ilmu ...