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All Journal Journal of Multidisciplinary Inquiry in Science, Technology and Educational Research J-CEKI
Marcella Aullia Jayadi
Universitas 17 Agustus 1945 Surabaya
Humanities Economics, Econometrics & Finance Education Social Sciences Other

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Pengaruh Corporate Social Responsibility Terhadap Kepuasan Nasabah Sektor Perbankan Kristiana Greta Calosa; Marcella Aullia Jayadi; Hwihanus
MISTER: Journal of Multidisciplinary Inquiry in Science, Technology and Educational Research Vol. 1 No. 3c (2024): JULI (Tambahan)
Publisher : UNIVERSITAS SERAMBI MEKKAH

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32672/mister.v1i3c.1873

Abstract

This study investigates the relationship between customer loyalty and happiness across various banking sectors and corporate social responsibility, or CSR. This report integrates findings from various studies conducted in various regions, including Indonesia, Pakistan, Saudi Arabia and Peru. Research consistently shows that Corporate Social Responsibility (CSR) activities have a positive effect on the company's image which ultimately increases customer satisfaction and loyalty. Specifically, this study uses different methodologies, such as path analysis, Structural Equation Modeling (SEM), and Pearson Correlation Coefficient, to analyze data from various sample sizes. In Indonesia, the impact of Corporate Social Responsibility (CSR) on company image and customer satisfaction was highlighted using a sample of 100 customers. Something similar also happened in Pakistan, a study involving 219 trusted respondents found that Corporate Social Responsibility (CSR) significantly increased customer satisfaction and loyalty, with corporate image acting as a strong moderating factor. In Saudi Arabia, an analysis of 624 banking customers revealed that Corporate Social Responsibility (CSR) activities have a strong positive influence on customer satisfaction and loyalty. Research in Peru further supports these findings, showing that Corporate Social Responsibility (CSR), mediated by customer trust, significantly increases customer loyalty, with the model explaining 63.6% of customer loyalty. These studies underscore the strategic importance of Corporate Social Responsibility (CSR) in cultivating a positive corporate image and increasing customer satisfaction, offering valuable insights for bank managers and directors in developing effective Corporate Social Responsibility (CSR) strategies.
Pengaruh Diversifikasi Portofolio Terhadap Ketahanan Keuangan Individu Di Masa Krisis Ekonomi : Studi Kasus Pada Investor Ritel Di Surabaya Selama 2019-2024 Ayu Asari; Marcella Aullia Jayadi; Uhti Noer Choliza Safitri; Maria Yovita R.Pandin
J-CEKI : Jurnal Cendekia Ilmiah Vol. 4 No. 1: Desember 2024
Publisher : CV. ULIL ALBAB CORP

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/jceki.v4i1.6116

Abstract

This study aims to analyze the effect of portfolio diversification on individual financial resilience, especially among retail investors in Surabaya, during the 2019-2024 economic crisis period. Portfolio diversification is an investment strategy used to reduce risk through asset allocation in various investment instruments. A quantitative method with a descriptive approach was used in this study, involving 50 student retail investors as samples. Data were collected through questionnaires and analyzed using simple linear regression. The results show that there is a positive and significant relationship between portfolio diversification and financial resilience, with a correlation value (R) of 0.589 and a coefficient of determination (R Square) of 34.7%. This means that portfolio diversification contributes to financial resilience by 34.7%, while the rest is influenced by other variables. The F test shows a significance value of 0.000 <0.05, which means that the alternative hypothesis is accepted, so that portfolio diversification has a significant effect on financial resilience. This research provides insight that diversification is an important strategy for retail investors to maintain their financial stability during times of crisis.
Co-Authors Ayu Asari Hwihanus Kristiana Greta Calosa Maria Yovita R.Pandin Uhti Noer Choliza Safitri