Jurnal Ekonomi, Manajemen, Akuntansi
Vol. 2 No. 2: Januari-Juni 2023

Role of Technology in Marketing: AI, AR and VR

Zahid Hussain (Shaheed Benazir Bhutto University)
Muhammad Zain Shaikh (Shaheed Benazir Bhutto University)

Article Info

Publish Date
04 Jun 2023

Abstract

Artificial intelligence, augmented reality, and Virtual reality have fundamentally transformed customer-brand relationships. These technologies have the potential to allow companies to customize their product or service, and messages to their target audiences the specific preferences and needs. These emerging technologies have gotten a lot of attention in the marketing world as a new way to attract customers and improve their brand experiences. The goal of this study is to identify the most important aspects of AI, AR, and VR for the successful adoption of business in the marketing sector. This research work is aimed to analyze the impact of AI, AR, and VR on marketing.

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Journal Info
Jurnal Ekonomi, Manajemen, Akuntansi
Website

Abbrev

EKOMA

Publisher

CV ULIL ALBAB CORP

Subject

Economics, Econometrics & Finance Social Sciences

Description

EKOMA : Jurnal Ekonomi, Manajemen, Akuntansi merupakan jurnal yang diterbitkan oleh CV ULIL ALBAB CORP. EKOMA : Jurnal Ekonomi, Manajemen, Akuntansi menerbitkan artikel hasil penelitian dan kajian literatur dari bidang ekonomi, manajemen, akuntansi baik dari perspektif konvensional dan/atau Islam ...