Article Per Year (5 Year)
p-Index From 2020 - 2025
0.961
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This Author published in this journals
All Journal Jurnal Ekonomi, Manajemen, Akuntansi
Zahid Hussain
Shaheed Benazir Bhutto University
Economics, Econometrics & Finance Social Sciences

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Role of Technology in Marketing: AI, AR and VR Zahid Hussain; Muhammad Zain Shaikh
EKOMA : Jurnal Ekonomi, Manajemen, Akuntansi Vol. 2 No. 2: Januari-Juni 2023
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/ekoma.v2i2.1824

Abstract

Artificial intelligence, augmented reality, and Virtual reality have fundamentally transformed customer-brand relationships. These technologies have the potential to allow companies to customize their product or service, and messages to their target audiences the specific preferences and needs. These emerging technologies have gotten a lot of attention in the marketing world as a new way to attract customers and improve their brand experiences. The goal of this study is to identify the most important aspects of AI, AR, and VR for the successful adoption of business in the marketing sector. This research work is aimed to analyze the impact of AI, AR, and VR on marketing.
Consumer Behavior in Marketing in The Digital EDGE Zahid Hussain
EKOMA : Jurnal Ekonomi, Manajemen, Akuntansi Vol. 3 No. 1: Juli-Desember 2023
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/ekoma.v3i1.2191

Abstract

Digitization must have altered business and customer communication mechanisms, opening up new opportunities and lowering transaction costs. Moreover, digitalization, particularly e-commerce, is critical to the market's development because it facilitates the process relationships between users and vendors in multiple places. Digitalization is indeed probable to have overall economic advantages in the form of innovation and research, creative thinking, but also acquiring knowledge, as well as immediate and unrestricted exposure to sources of information and lower transactional indirect impacts. The objective of this research would be to look at consumer behaviour in the digital era and lead to a better understanding of digital marketing techniques, their effects on consumer behaviour and attitude, as well as start-ups like mobile apps, also resulting in effectiveness.
Co-Authors Muhammad Zain Shaikh