Jurnal Ekonomi, Manajemen, Akuntansi
Vol. 3 No. 3: Maret 2024

Kepuasan Berkunjung Taman Impian Jaya Ancol yang Dipengaruh Lifestyle, Persepsi Harga, dan Daya Tarik Wisata

Hairani Tarigan (Universitas Asa Indonesia)



Article Info

Publish Date
05 Mar 2024

Abstract

This study investigates the impact of lifestyle, price perceptions, and tourist attractions on visitor satisfaction at Taman Impian Jaya Ancol Jakarta. Data was collected in January 2023 from 100 respondents visiting Taman Impian Jaya Ancol. Of these, 20 respondents were used to test the validity and reliability. In comparison, the other 80 respondents were used for the multiple linear regression test to identify the effect simultaneously or partially. Sampling was conducted using the Roscoe technique, about 15-20 times the number of existing variables. The results of this study concluded several important things. Overall, the three independent variables, lifestyle, price perceptions, and tourist attractiveness, significantly influence the satisfaction level of visiting. Partially, lifestyle significantly influences the level of visit satisfaction; perceived price also influences visit satisfaction, while tourist attraction does not significantly impact visitor satisfaction.

Copyrights © 2024






Journal Info

Abbrev

EKOMA

Publisher

Subject

Economics, Econometrics & Finance Social Sciences

Description

EKOMA : Jurnal Ekonomi, Manajemen, Akuntansi merupakan jurnal yang diterbitkan oleh CV ULIL ALBAB CORP. EKOMA : Jurnal Ekonomi, Manajemen, Akuntansi menerbitkan artikel hasil penelitian dan kajian literatur dari bidang ekonomi, manajemen, akuntansi baik dari perspektif konvensional dan/atau Islam ...