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All Journal Journal of Student Research Marketgram Journal Jurnal Ekonomi, Manajemen, Akuntansi
Hairani Tarigan
Universitas ASA Indonesia
Humanities Computer Science & IT Economics, Econometrics & Finance Education Public Health Social Sciences

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PENGARUH E-SERVICE QUALITY, E-TRUST DAN PERCEIVE VALUE TERHADAP KEPUASAN KONSUMEN KARTU PRAKERJA Ainani Khalishah; Hairani Tarigan
Marketgram Journal Vol. 1 No. 2 (2023): Marketgram Journal (MJ)
Publisher : PT Naureen Digital Education

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to determine the effect of e-service quality, e-trust and perceived value on customer satisfaction. The population is consumers who have purchased training through the Pre-Employment Card website. The method used is quantitative, the sampling technique in this study uses Nonprobability sampling technique, the method used is purposive sampling. This study used 150 respondents. The method used when testing using the Structural Equation Model (SEM) with the help of Smart-PLS 3.2.9 software. The results of this study state that electronic service quality has a significant effect on customer satisfaction. E-trust has a significant effect on customer satisfaction. Meanwhile, Perceived value also has a significant impact on customer satisfaction
PENGARUH INSTAGRAM, KUALITAS PRODUK, DAN SUASANA TERHADAP KEPUASAN PELANGGAN ROWSTID CHIKIN Brian Stefan Albertus Lawa; Hairani Tarigan
Journal of Student Research Vol 1 No 5 (2023): September: Journal of Student Research
Publisher : Sekolah Tinggi Ilmu Ekonomi Trianandra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jsr.v1i5.1963

Abstract

Peningkatan UMKM di Indonesia membuat pengusaha terus berinovasi untuk mempertahankan eksistensi bisnisnya. Tujuan penelitian ini adalah untuk melihat pengaruh instagram, kualitas produk, dan suasana terhadap kepuasan pelanggan. Sumber data penelitian ini merupakan data primer yang berasal dari sampel yaitu konsumen Rowstid Chikin. Pengumpulan data dilakukan dengan menyebarkan kuesioner kepada responden. Penelitian ini menggunakan jenis penelitian kuantitatif dengan diajukan pada kuesioner sebagai perolehan data yang kemudian data tersebut diukur menggunakan skala likert. Berdasarkan penelitian ini, instagram dan kualitas produk memengaruhi kepuasan pelanggan.
Kepuasan Berkunjung Taman Impian Jaya Ancol yang Dipengaruh Lifestyle, Persepsi Harga, dan Daya Tarik Wisata Hairani Tarigan
EKOMA : Jurnal Ekonomi, Manajemen, Akuntansi Vol. 3 No. 3: Maret 2024
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/ekoma.v3i3.3192

Abstract

This study investigates the impact of lifestyle, price perceptions, and tourist attractions on visitor satisfaction at Taman Impian Jaya Ancol Jakarta. Data was collected in January 2023 from 100 respondents visiting Taman Impian Jaya Ancol. Of these, 20 respondents were used to test the validity and reliability. In comparison, the other 80 respondents were used for the multiple linear regression test to identify the effect simultaneously or partially. Sampling was conducted using the Roscoe technique, about 15-20 times the number of existing variables. The results of this study concluded several important things. Overall, the three independent variables, lifestyle, price perceptions, and tourist attractiveness, significantly influence the satisfaction level of visiting. Partially, lifestyle significantly influences the level of visit satisfaction; perceived price also influences visit satisfaction, while tourist attraction does not significantly impact visitor satisfaction.
Pengaruh Quality product, Price perception, dan Brand image Terhadap Customer satisfaction Muhammad Dzulhamdi; Hairani Tarigan
EKOMA : Jurnal Ekonomi, Manajemen, Akuntansi Vol. 3 No. 5: Juli 2024
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/ekoma.v3i5.4255

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh kualitas produk, persepsi harga dan citra merek terhadap kepuasan pelanggan. Populasi dalam penelitian adalah restaurant Al – Jazeerah. Dengan menggunakan purposive sampling yaitu penyebaran angket pada restaurant Al – Jazeerah yang telah memiliki Kerjasama lebih dari 1 bulan dengan jumlah 100 responden dalam penelitian ini. Teknik analisis regresi linier dilakukan untuk mengetahui korelasi antar variable yang digunakan. Hasil menunjukkan bahwa kualitas produk dan persepsi harga berpengaruh terhadap kepuasan pelanggan secara simultan. Namun , citra merek berpengaruh namun tidak signifikan terhadap kepuasan pelanggan.
Co-Authors Ainani Khalishah Brian Stefan Albertus Lawa Muhammad Dzulhamdi