Gaya Hidup dan Pengaruhnya terhadap Minat Beli Konsumen dalam Perspektif Kualitas Produk

Nur Hayati (a:1:{s:5:"en_US"s:12:"Stie Stan-Im"})
Deni Jayadi (STIE STAN Indonesia Mandiri)

Jurnal Ekonomi, Manajemen, Akuntansi
Vol. 3 No. 4: Mei 2024

Abstract: This research aims to analyze the influence of product quality and lifestyle on the purchase intention of Mayoutfit consumers. The research method employed is quantitative and verificative, utilizing primary data collected through questionnaires and secondary data from literature reviews. The results of the study indicate that, simultaneously, product quality and lifestyle significantly influence consumer purchase intention. Furthermore, on a partial basis, both product quality and lifestyle exhibit positive and significant effects on the purchase intention of Mayoutfit consumers.