Jurnal Ekonomi, Manajemen, Akuntansi
Vol. 3 No. 4: Mei 2024

The Effect of A Product’s Branding on Consumer Behavior: Nivea

Erika Felicia (a:1:{s:5:"en_US"
s:26:"Universitas Pelita Harapan"
})
Margaret William Ramli (Universitas Pelita Harapan)
Celline Lau (Universitas Pelita Harapan)
Sabrina Jolyn Sukandi (Universitas Pelita Harapan)
Priska Basariana Panggabean (Unknown)

Article Info

Publish Date
23 May 2024

Abstract

This analysis focuses on the effects of a product’s branding on consumers’ behaviors. To emphasize the discussion of the branding aspect of this analysis, the subject chosen for this research is NIVEA. The subject of focus on this report is especially on how NIVEA’s branding of the company itself alongside their products influences the behavior of the public, potential consumers and already loyal product users.

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Journal Info
Jurnal Ekonomi, Manajemen, Akuntansi
Website

Abbrev

EKOMA

Publisher

CV ULIL ALBAB CORP

Subject

Economics, Econometrics & Finance Social Sciences

Description

EKOMA : Jurnal Ekonomi, Manajemen, Akuntansi merupakan jurnal yang diterbitkan oleh CV ULIL ALBAB CORP. EKOMA : Jurnal Ekonomi, Manajemen, Akuntansi menerbitkan artikel hasil penelitian dan kajian literatur dari bidang ekonomi, manajemen, akuntansi baik dari perspektif konvensional dan/atau Islam ...