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All Journal Jurnal Ekonomi, Manajemen, Akuntansi
Margaret William Ramli
Universitas Pelita Harapan
Economics, Econometrics & Finance Social Sciences

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The Effect of A Product’s Branding on Consumer Behavior: Nivea Erika Felicia; Margaret William Ramli; Celline Lau; Sabrina Jolyn Sukandi; Priska Basariana Panggabean
EKOMA : Jurnal Ekonomi, Manajemen, Akuntansi Vol. 3 No. 4: Mei 2024
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/ekoma.v3i4.3411

Abstract

This analysis focuses on the effects of a product’s branding on consumers’ behaviors. To emphasize the discussion of the branding aspect of this analysis, the subject chosen for this research is NIVEA. The subject of focus on this report is especially on how NIVEA’s branding of the company itself alongside their products influences the behavior of the public, potential consumers and already loyal product users.
Co-Authors Celline Lau Erika Felicia Priska Basariana Panggabean Sabrina Jolyn Sukandi